Click here for Consultant Larry Bodine, Esq.
Click here for Consultant Deborah Thompson

Click here for Researcher Laura Kresich


We are strategic marketing consultants based in the Chicago area. Since 2000, we have assisted professional firms in developing:
  • Strategic Marketing Plans
  • Tactics to Execute the Strategy
  • Individual Marketing Plans for Professionals
  • Web Site Plans and Overhauls
Customized Results

We take a common-sense, nuts-and-bolts, practical approach to marketing, and concentrate on techniques that actually bring in new business. As a part of our practice, we have also helped firms revamp their Web sites, bid out marketing projects to save clients money, and find printers, artists and technicians to create their marketing materials.

When you hire us, your are getting a firm with 30+ years of combined marketing and sales experience. We can easily staff up to handle big assignments.  One of the characteristics that our clients like is our ability to listen.  We will learn your business, understand your marketing concerns and respond with a solution that is tailor-made for you. This means you will not get a cookie-cutter solution; you will get a customized solution that works exactly right for your firm.

Our clients want to bring in more business and we tell them what works and what doesn’t. Our bottom line is to help professional firms to get more business and earn more revenue.


Larry Bodine, Esq.

Larry Bodine is a strategic marketing consultant who helps law firms generate revenue and get new business by:

  • Creating business development strategies
  • Coaching lawyers to develop their personal marketing plans
  • Speaking about marketing at firm retreats
  • Using technology to market the firm
He has advised firms as large as a 3,000 lawyer global law firm to a 5-lawyer trial boutique in Chicago.

He is the 2004 Technolawyer Legal Technology Consultant of the Year, and the 2003 Edge Award winner, for writing the best article published in the ABA's Law Practice magazine.

He is also a well-known speaker on marketing topics. He has made presentations for the Legal Marketing Association in Washington, D.C., Boston, Denver, Pittsburgh, Austin, Charlotte, N.C., Atlanta and Chicago. Larry has made many public presentations for the Legal Marketing Association, American Bar Association Annual Meeting, the North Carolina Bar Association, the Chicago Bar Association, LegalTech, the Pitney Bowes Client Advisory Meeting, the Association of Legal Administrators, the Community Associations Institute, Meritas legal network, the Practice Development Institute (Chicago), the Marketing Directors Institute, and the Hildebrandt Institute.

He has facilitated partner retreats and spoken at firm retreats for law firms in Washington, D.C., Chicago, Richmond, Omaha, Hartford, Cleveland, Buffalo and other cities.

Mr. Bodine has conducted a series of online Web Seminars on marketing for the last six years at the Professional Business Development Institute. See www.PBDI.org.

He is the former Director of Communications of Sidley, Austin Brown & Wood, where he served for eight years. He has 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal, the National Law Journal, Lawyers Alert (renamed Lawyers USA) and other news publications.

He practiced law in Madison, Wisconsin and is a cum laude graduate of both Seton Hall University Law School and Amherst College.

He has launched several online ventures that are considered the top destinations online for information about law firm marketing. He founded:
  • The LawMarketing Listserv in 1996, www.LawMarketing.Biz, which is online email discussion group.
  • The LawMarketing Portal Web site, www.LawMarketing.com, a news and information Web site that gets 97,000 unique visitors and 270,000+ page views per month.
  • The bi-weekly LawMarketing e-Newsletter, which is broadcast to 4,000 marketers across North America.
  • The Professional Marketing Blog at http://blog.larrybodine.com, which is one of the most-subscribed to and linked-to marketing blogs online.

He can be reached at Lbodine@LawMarketing.com.


Deborah Thompson

Deborah Thompson

Deborah Thompson, earned her M.B.A. from Arizona State University, and has nine years of experience at AT&T Data & Internet Sales, four years of experience as the AT&T Marketing Communications Manager for data and internet services. She has been a Principal and Consultant with Abacus Marketing Solutions for four years.

Deborah has been a sales and marketing leader with demonstrated accomplishments in:

  • Developing and executing marketing programs
  • Leveraging partnerships to maximize leads
  • Account relationship management
  • Marketing Strategies
  • Business Development -- Sales -- hunting and cultivating existing territories as means of increasing business and supporting marketing initiatives
  • Growing new revenue streams
  • Developing intranets, extranets and Web sites
  • Sales Training
  • Outsourcing Solutions -- Focus on core business processes by providing solutions to reduce customer operating costs, allow operational flexibility and ensure customer quality
  • Identification of Opportunities and Strategic Planning of new business or cross-marketing activities
  • Coaching on marketing strategies, market research, client and potential client presentations, cross-selling and implementation of individual marketing plans
  • Development of marketing collateral, campaigns and communications including email campaigns
  • Research, development and coordination of responses to client RFPs
  • Facilitating Case Study interviews and white papers
She can be reached at DThompson@LawMarketing.com.


Laura Kresich

As the holder of a Masters Degree in Library and Information Science from Dominican University in Chicago, IL, Laura is an expert researcher. She has many years of experience conducting research at law firms such as Mayer Brown Rowe & Maw, Clausen Miller and Wilson & McIlvaine (now Quarles & Brady). She is considered a "power user" on the Web and online databases, including competitive intelligence sources such as LexisNexis Market Intelligence and Thomson Firm 360.

Laura spent a year spent studying abroad at the Sorbonne in Paris, France, and can read, write and speak French. She has a basic reading comprehension of Italian, and spent two years studying Russian

She serves as Program Director for the Professional Business Development Institute, Manager of The LawMarketing Listserv, LawMarketing Portal and the LawMarketing Store.

Among the many projects for clients, Laura has:

  • Written the Web site audit for Steptoe & Johnson.
  • Conducted competitive research for Millen, White, Zelano & Branigan in Washington, D.C.
  • Conducted competitive research for Kenney Shelton Liptak Nowak in Buffalo, N.Y.
  • Conducted competitive research for Cady Court Reporting in Cleveland
  • Conducted competitive research for Levin & Perconti in Chicago.
  • Conducted competitive research for Chuhak & Tecson in Chicago.
  • Conducted competitive research for the Offices of Tim Lowery in Chicago.

She can be reached at Lkresich@LawMarketing.com.

 

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