4 Effective Ways Attorneys Can Market with Coloring Books

Posted by Larry Bodine | May 28, 2016 | 0 Comments

Marketing with Coloring Books

I just bought a coloring book as a present for my wife and a second one for myself. Entitled “Live Life Colorfully,” they are available for $12.

The jacket says, “Our Live Life Colorfully book can help you focus, sooth stress-wracked nerves, decrease anxiety, and simply just dedicate time for you. Calm the mind by coloring dozens of detailed images accompanied by inspirational quotes. After you fill them in, display the beautiful design on your vision board, share online, or hang on a wall!”

Coloring-book craze is spreading

Coloring books are not just for grandkids anymore. The adult coloring-book craze is spreading throughout the nation. Nielsen Bookscan estimates that some 12 million adult coloring books were sold in 2015, a dramatic jump from the 1 million sold the previous year.

Coloring books make a great marketing gift for attorneys who have seniors as clients. There are still 75.4 million baby boomers, so odds are, your next client may be over 50 and have toddlers in their lives.

For example, you can:

  • Buy 200 adult coloring books and have them available in your office to give to clients personally. It creates a natural relationship with people.
  • Host an open house at your firm and invite senior clients in particular. Offer fizzy water and healthy snacks to attendees. As your clients go on the way out, personally give each person a goody bag containing an adult coloring book. Put a small sticker with your name and contact information on the back so that clients remember where they got the book.
  • Put on your website that you will send free coloring books to anyone who asks. Invite visitors to complete an online form so you know where to send the book. Do not require people to come to the office to get a copy. The idea is to disperse as many books into the community as possible, so many people will have them and talk about them with their friends. I got this idea from my friend attorney Craig Goldenfarb of West Palm Beach, Florida.
  • Commission a local graphic article to create an original coloring E-book. Obtain all rights to it so you can distribute it freely. Save the coloring book as a PDF file that a prospective client can download after first completing a web form with their contact information.

USA Today reports, “Numerous studies have looked into how crafting benefits mood and physical health. In a 2006 study co-sponsored by the National Endowment for the Arts and several federal health agencies, researchers found that adults 65 or older who engaged in creative activities such as making jewelry, painting or writing had better overall health, made fewer visits to the doctor, used less medication and had fewer health problems than non-crafters.”

By using coloring books, attorneys can use marketing to build positive relationships in their community.

About the Author

Larry Bodine

Attorney and journalist Larry Bodine is the Senior Legal Marketing Strategist at LawLytics law firm marketing.


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