I picked up an interesting statistic from Daniel D. Morris of the VeraSage Institute, who spoke during today's IOMA audio seminar on Law Firm Pricing. He identified why lawyers lose clients:
1% The client dies
3% The client moves away
5% The client has a friend he prefers
9% The client is lost to a competitor
14% The client is dissatisfied with the service
68% The client believes you don't care about them.
This shows that a good marketing strategy for law firms is to improve client relationships and service.