Online keyword advertising has helped generate $1.6 million in new revenue since September for Crime Attorneys, a Los Angeles law office with practices nationwide.
Such pay-per-click search campaigns on Google and Overture also have produced 250,000 visits to the site at www.fightforme.com. Within 60 days of the effort's debut, the law office retained a $250,000 embezzlement case, followed by several others in the $50,000 range.
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