A lot of law firms distribute newsletters as PDF files, or make them available on their Web sites as PDF files. Iíve always thought this was a mistake. Now thereís proof Ė a lot of these PDF newsletters donít get read. I found the following in an e-letter called Dr. E-Biz, edited by Ralph W. Wilson (see http://www.wilsonweb.com/), who says the following:
"The real drawback to PDF e-zines, however, is the fact that they don't open automatically in current e-mail programs. They come as an attachment -- and many people (myself included) think twice about opening attachments, even if they know the sender. Too many PDF e-zines just don't get read. And perhaps 20% of recipients don't yet have the free Adobe Acrobat Reader plug-in needed to view PDF documents."
IMHO, the better approach is to send out the newsletter in HTML or plain text, with links back to a Web site where the article is also displayed in HTML. HTML allows the same ability to control the formatting of a document that PDF does. The majority of people today have email programs that can read HTML, and they like to click on a link to find the article.