There's an article about law firm marketers on page 13 of the new (December 2003) issue of American Lawyer. They note that top talent is now getting $400,000. Money well spent, says I. Based on the grief that marketers have to put up with (and I've talked to a bunch lately), you couldn't pay them enough. The article notes that "the culture of partners-know-best has remained entrenched. Thus staff turnover and frustration have remained high."
According to AmLaw, here's who's looking for a chief marketer:
Bingham McCutchen (Mars Child of Bingham is still the CMO but is getting married in 2004 and plans to leave the firm thereafter. She is helping to conduct the search for her replacement.)
Hughes Hubbard & Reed (Joshua Peck left to start his own public relations firm)
Paul Weiss
Simpson Thacher
King & Spalding (isn't Adair Sisk the Director of Client Services?)
Kilpatrick & Stockton
The article notes that there is law firms don't agree on what a marketing director's authority should be or whom the person should report to. Answering directly to the managing partner is the preferred approach. The magazine says there is a "hiring boomlet" underway, with marketers with substantial legal experience being highly sought after.
Now that's good news.
8:29:26 PM 
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