I just picked up this item from the e-Newsletter Web Marketing Today. If you send out an e-mail newsletter, as I do and many law firms do, this is very useful information. To get my free LawMarketing Newsletter, just go to http://www.lawmarketing.com/subscribe.html
Most Common Days to Send E-Mail
The EmailLabs Delivery Trends Report Q3 2003 revealed that for legitimate business e-mailers, Tuesdays and Wednesdays are the most popular days to e-mail their subscribers. E-mailings reported were: Sunday 1.4%, Monday 15.1%, Tuesday 25.4%, Wednesday 23.3%, Thursday 18.3%, Friday 15.6%, Saturday 0.9%. More than two-thirds of all messages were sent Tuesday through Thursday. Not surprisingly, Wednesday was also the day that most e-mails were opened and offers clicked on. The report was based on average statistics gathered from approximately 525 of EmailLabs' client accounts.
The report also indicates that the unsubscribe rate dropped from 0.29% to 0.17% over the previous six months, suggesting that recipients are becoming less trusting of, or perhaps more impatient with unsubscribing from unwanted e-mails. A copy of the 9-page Report in PDF format is available on EmailLabs' website. www.emaillabs.com/pressroom_12_16_03_deliverytrends.html
However, just because EmailLabs' clients sent out most of their e-mails midweek doesn't mean that this is best for all e-mailers. Be sensitive to who your subscribers are and when they prefer to read your e-mails. Some e-mails to consumers might be better read on the weekends. The way you can find out is to try different e-mail times for your own list and see which days seem to have the highest open rates.
To get your free subscription to Web Marketing Today, just visit http://www.wilsonweb.com/wmt/?wmt_free).
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