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Click here for Larry Bodine, Esq.
Click here for Dr. John Burnett
Click here for Deborah Thompson
Click here for Laura Kresich
We are strategic marketing consultants serving clients nationwide, with offices in California, Arizona and Illinois. Since 2000, we have assisted professional firms in developing:
Customized Results. We take a common-sense, nuts-and-bolts, practical approach to marketing, and concentrate on techniques that actually bring in new business. As a part of our practice, we have also helped firms revamp their Web sites, bid out marketing projects to save clients money, and find printers, artists and technicians to create their marketing materials. When you hire us, your are getting a firm with 30+ years of combined marketing and sales experience. We can easily staff up to handle big assignments.
One of the characteristics that our clients like is our ability to listen. We will learn your business, understand your marketing concerns and respond with a solution that is tailor-made for you. This means you will not get a cookie-cutter solution; you will get a customized solution that works exactly right for your firm. Our clients want to bring in more business and we tell them what works and what doesn’t. Our bottom line is to help professional firms to get more business and earn more revenue.
 Larry Bodine, Esq.
Larry Bodine is a business development advisor who helps law firms generate revenue and get new business by:
He has advised firms as large as a 3,000-lawyer global law firm to a 25-lawyer trial boutique. He was named a Technolawyer Legal Technology Consultant of the Year, and named an Award winner by the American Bar Association, for writing the best article published in the ABA's Law Practice magazine: "What the Web Can Do for You."
Larry presented the first business development program that received CLE credit, for a "Rainmaker" program presented to State Bar of Arizona members. Larry has also made many public presentations for the Legal Marketing Association (in nearly every city where the LMA has a chapter), American Bar Association Annual Meeting, the North Carolina Bar Association, the Chicago Bar Association, LegalTech, the Pitney Bowes Client Advisory Meeting, the Association of Legal Administrators, the Community Associations Institute, Meritas legal network, the Practice Development Institute (Chicago), and the Marketing Directors Institute.
He has presented business development training programs for law firms across the USA, focusing on how to get more clients and generate more revenue. Mr. Bodine also conducts online Web Seminars on business at the Professional Business Development Institute. See www.PBDI.org.
He is the former Director of Communications of Sidley, Austin Brown & Wood, where he served for eight years. He has 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal, the National Law Journal, Lawyers USA (formerly named Lawyers Alert) and other news publications.
Larry practiced law in Madison, Wisconsin and is a cum laude graduate of both Seton Hall University Law School and Amherst College. He has launched several online ventures that are considered the top destinations online for information about law firm marketing.
He founded:
- The LawMarketing Listserv in 1996, www.LawMarketing.Biz, which is online email discussion group.
- The LawMarketing Portal Web site, www.LawMarketing.com, a news and information Web site that gets up to 100,000 unique visitors per month.
- The bi-weekly LawMarketing e-Newsletter, which is broadcast to 4,200 marketers across North America.
- The Professional Marketing Blog at http://blog.larrybodine.com, which is one of the most-subscribed to and linked-to marketing blogs online.
He can be reached at Lbodine [at] LawMarketing.com at 630.942.0977.
 Dr. John Burnett
Dr. John Burnett a is pricing and marketing expert who has been a Professor of Marketing for 41 years. Working as a consultant he has been:
- Involved in numerous marketing projects and as an expert witness specializing in advertising and marketing research for 26 cases since 1993.
- Engaged in training and workshop programs for eight companies, including AT&T for 10 years.
- A member of several nonprofit boards and creator of marketing plans for many of them.
- Holds a doctorate Degree in Marketing.
He has taught university-level marketing at the University of Denver, Texas A&M University, Texas Tech University and Madison College. His graduate courses included:
- Marketing Management
- Product Strategy
- Marketing Research
- Marketing Thought
- Marketing Communications
- Brand Strategy
- Marketing Metrics
- Marketing campaigns
John has written 20 books and monographs on marketing distribution, promotion management, advertising, marketing communications, sales promotion, and best marketing practices. He is the author of dozens of journal articles on pricing services, consumer behavior, marketing via the Internet, marketing theory, marketing management and personal selling. He has expertise in the following industries:
- Law
- Retail
- Insurance
- Banking
- Advertising
- Travel
- Healthcare
- Product distributors
He has won numerous awards for excellence in teaching and research, as well as an honorary doctorate from Catholic University.
He is a member of the American Marketing Association, the Academy of Marketing Science and the Association for Consumer Research.
You can reach John at JBurnett [at] LawMarketing.com and 303.549.0450.
Deborah Thompson
 Debbie Thompson is a strategic marketing consultant who has assisted law firms and businesses nationwide with business development and selling by:
- Creating marketing strategies
- Preparing business development plans
- Coaching lawyers on how to sell and bring in new clients
- Web site audits and content writing
She has addressed the Chicago Bar Association on Developing a Personal Marketing Plan.
Among her recent projects are:
- Jonathan Fisher, P.C., a Virginia litigation boutique. She conducted a Web Site Audit, created a firm brochure and logo.
- Isaacson & Rosenbaum, Denver, CO. Conducted business development coaching, cross selling and sales training for an attorney entering the firm.
- Giant Eagle, a $7 billion national supermarket retailer with 250 locations, to revamp their website. Was project manager supervising writers, graphic designers and web developers to create a 200-page site in 8 weeks.
- NEURAL IT, a leading Legal Process Outsourcing Company based in New York City. Developed a marketing strategy, articulated their unique selling proposition, created a sales letter and CD, facilitated customer surveys, and planned a marketing campaign for 65 identified target customers. Drafting the strategy for a 25-lawyer boutique firm that is the dominant firm in Illinois representing public schools.
- Scarpelli & Brady, a Park Ridge, IL, litigation boutique. Wrote a new website plan and marketing plan, and coached the firm's lawyers individually.
| Testimonial from a coaching client: "Because of what you and I have done, I will be successful in my new position." |
- Seif & Austin, a newly-formed civil litigation firm in Lexington, KY. Wrote a plan for their new website.
- Califf & Harper, a 130-year old full-service firm in the Quad Cities of Illinois and Iowa. Composed a business development strategy, and meet with individual shareholders to compose their personal marketing plans. In a follow-up assignment she wrote a detailed marketing plan for a new service the firm plans to introduce.
- Anthony J. Colleluori and Associates, a criminal defense firm in Woodbury, NY. Advised firm leaders for an entire day on strategic planning, business development and individual coaching with all the firm's attorneys.
- Pacifica International Law Group, a California law firm targeting a Persian clientèle. Wrote a plan for the firm's new website.
- Constructing a client satisfaction survey for a large law firm in Virginia Beach, VA.
- Overseeing an email marketing campaign for a midsized Tulsa, Oklahoma law firm.
- Presenting “Targeting and Working The Right Organizations To Win Business” at the Professional Business Institute Conference in Chicago.
Debbie has extensive marketing and sales experience. She spent 13 years with AT&T in their sales and marketing divisions. She developed and executed sales/marketing programs to drive revenue for AT&T Data, Internet & Wireless Services. She is proficient at identifying opportunities and strategic planning of new business and cross-marketing activities. She has trained the AT&T sales force of 2,000 during the release of major Internet and data product roll-outs. As a sales manager, she cultivated territories while managing AT&T National Accounts and was responsible for winning back lost AT&T accounts that exceeded $25 million in revenue.
She exercised extensive skills in generating new business as her territory included Chicago’s legal district. She has performed cost analysis, prepared and made numerous presentations and organized high level customer strategy sessions. Earlier, as the principal of a marketing consultant company, she was responsible for directing the development, implementation and evaluation of a firm’s overall marketing strategies and ongoing marketing programs.
Other areas of focus include:
- Coaching lawyers on marketing strategies that produce results Business development -- identification of opportunities and tactics that will cultivate new clients and grow existing client business
- Development of marketing collateral and communications Web marketing, design and audits
- E-mail marketing initiatives and attorney newsletters
Debbie holds a Masters in Business Administration from Arizona State University’s executive program. She is currently active in their Chicago Alumni Association. She is also a member of the Chicago Legal Marketing Association and Professional Women’s Network Group.
She can be reached at DThompson@LawMarketing.com.
.jpg) Laura Kresich
As the holder of a Masters Degree in Library and Information Science from Dominican University in Chicago, IL. Laura is an expert researcher. She has many years of experience conducting research at law firms such as Mayer Brown, Clausen Miller and Wilson & McIlvaine (now Quarles & Brady). She is considered a "power user" on the Web and online databases, including competitive intelligence sources such as LexisNexis Market Intelligence and Thomson Firm 360.
Laura spent a year spent studying abroad at the Sorbonne in Paris, France, and can read, write and speak French. She has a basic reading comprehension of Italian, and spent two years studying Russian.
She serves as Program Director for the Professional Business Development Institute, Manager of The LawMarketing Listserv, LawMarketing Portal and the LawMarketing Store.
Among the many projects for clients, Laura has:
- Written the Web site audit for Steptoe & Johnson.
- Conducted competitive research for Millen, White, Zelano & Branigan in Washington, D.C.
- Conducted competitive research for Kenney Shelton Liptak Nowak in Buffalo, N.Y.
- Conducted competitive research for Cady Court Reporting in Cleveland
- Conducted competitive research for Levin & Perconti in Chicago.
- Conducted competitive research for Chuhak & Tecson in Chicago.
She can be reached at Lkresich@LawMarketing.com. |
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