Blog

Tenure of Today's Law Firm CMO is 5.8 Years

Posted by Larry Bodine | Apr 13, 2015 | 0 Comments

Chief_20marketing_20officer_20-_20cmo_20-_20red_20ball_20among_20silver_20balls

According to new research by J. Johnson Executive Searchtoday's current CMOs are in their role an average of 5.8 years.

"That's quite a departure from the headlines nearly a decade ago sounding the alarm for top marketing professionals' job security," said Jennifer Johnson Scalzi, President of J. Johnson Executive Search, Inc., a boutique executive search firm.

  • 32% are just in their positions under two years.
  • 21% have been in their roles for more than a decade.
  • This means that one-fifth of the sitting legal CMOs have successfully weathered the great shift that has been our industry for the last decade.

"The results in the Top 100 are even more surprising. It would seem that this set of large, everchanging, geographically far-flung firms would see more transitions in their top marketing roles," Scalzi said.

6.1 year tenure in AmLaw 100

Average CMO tenure in the Top 100 law firms is holding steady at an average of 6.1 years. This is almost a full two years longer than the average tenure of non-legal CMOs as reported by other industries just about a year ago.

Among the top 200, 132 top marketing personnel belong to the "C-Suite" with marketing-centric titles like Chief Marketing Officer. "There is a much-higher concentration of C-suite titles in the Am Law 100, likely due to this set being the earlier adopters of the role and the Second Hundred now keeping pace,"  Scalzi said.

Only 68 people in the senior-most position in Am Law 200 firms are still at Director levels. 

"The bottom line for current and aspiring CMOs is that this is an attractive industry in which to build a career. It's still growing, there's job stability and the ability to do some real cutting-edge work," Scalzi said.

About the Author

Larry Bodine

Attorney and journalist Larry Bodine is the Senior Legal Marketing Strategist at LawLytics law firm marketing.

Comments

There are no comments for this post. Be the first and Add your Comment below.

Leave a Comment

Larry with LawLytics CEO Dan Jaffe at LawLytics Headquarters.

Larry-dan-1

As the Senior Legal Marketing Strategist at LawLytics, Larry helps craft strategies that turn law firm websites into extraordinary assets.

Ken Hardison Presents the PILMMA Hall of Fame Award

Ken_20hardison_20presenting_20award_20to_20me_20at_20pilmma_20july_202015

At the Annual Summit of the Personal Injury Lawyers Marketing and Management Association, President Ken Hardison honored me with this award.

Nationally Recognized Legal Marketing Expert Larry Bodine

Larry-1

Larry Bodine is considered by many to be the foremost expert on business generation.