You can tell when your law firm website is snakebit:
- People Google your practice area and your website doesn't show up in searches.
- You have hundreds of pages online, but Google on indexes a few of them.
- Many of your inbound links come from sites in Kyrgyzstan.
- Your site has been online for five years but it gets only 100 page views per month.
You get the idea: your legal website is doomed. It happens to many lawyers who have invested tens of thousands of dollars into legal marketing using bad SEO and PPC companies -- and it's all for naught. Should you throw more good money after bad?
No. It's time to start over from scratch, according to LawLytics CEO Dan Jaffe in his article, The Sunk-Cost Fallacy And The Once-Great Law Firm Website. "Start over with a fresh website that does not have negative history, follow Google's guidelines, and build on a solid foundation from the start."
But what if you've already invested $100,000 in the site and you want to give it a chance to thrive. You understand that best practices were previously not used, resulting in the site being demoted by Google. But the problem is that you don't know what other problems remain with the SEO that was previously done to the site. So even if the site recovers, it may still stand on an unstable foundation.
"The reality is, nobody knows how long it will take to restore your ranking, or if can ever be restored, once lost," he says. Your website is a toxic asset. It's time to move on and start anew.