82% of Web Visitors Contacted a Law Firm the First Time they Visited its Website

Posted by Larry Bodine | Mar 28, 2014 | 0 Comments

Visits before a web visitor becomes a leadThe vast majority of online visitors to law firm websites -- 82% -- used a form to make contact with a law firm the first time they landed on their website. Just about 10 percent decided to wait until their second visit before making any inquiries.

To find out how many times a visitor visited a law firm's website before contacting them, Custom Legal Marketing, examined 70,000 leads from various practice areas in multiple cities across the U. S.

The leads examined were only those that filled out online contact forms and were considered to be unique visitors. A visitor could make additional visits, but they were not counted (for this report) until they had left the website for at least half an hour before returning.

The study also shows that only 3 percent of website contact leads decided to contact a law firm after their third visit, while 1.3 percent felt that four to five visits were best before making any decisions. About 1 percent opted to continue researching and return six to eight times before filling out a contact form and 1.7 percent visited between nine and 100 times before filling out a form.

Analytics like this are vital to a law firm's marketing strategy to assist them in understanding how their firm gets leads, where they come from, how often they visit and how long it takes to fill out an online contact form. With the main focus being contact-to-client conversion, and anticipating long-term sustainable results, it is important to know how a website is performing and analyze what other contact methods may increase leads, such as click-to-call capabilities for mobile users.

Read the full report at the Legal Marketing Lab at

About the Author

Larry Bodine

Larry Bodine is a marketer, journalist and attorney who knows how to turn website visitors into clients for trial law firms.


There are no comments for this post. Be the first and Add your Comment below.

Leave a Comment

Larry with LawLytics CEO Dan Jaffe at LawLytics HQ in Tucson.

Larry is on the Advisory Board of LawLytics which shares ideas and trends to stay ahead of the curve for lawyer website design, law firm SEO and websites for attorneys.

Ken Hardison Presents the PILMMA Hall of Fame Award

At the Annual Summit of the Personal Injury Lawyers Marketing and Management Association, President Ken Hardison honored me with this award.

Nationally Recognized Legal Marketing Expert Larry Bodine

Larry Bodine is considered by many to be the foremost expert on business generation.