Practical Business Development Techniques for 2021

Posted by Larry Bodine | Jan 04, 2021 | 0 Comments

Marketing Expert Larry Bodine recounts practical business development techniques for lawyers in this interview with Itzik Amiel, at the International Bar Association Legal Business Development Global Summit. It's time for lawyers to shift to online business development, now that the pandemic h...

Lean In to Business Development with Video

Posted by Larry Bodine | Oct 06, 2020 | 0 Comments

Eighty percent of people would prefer watching a video than reading text on a website. Let that fact sink in for a moment. During the 30 years, I've advised law firms on business development, video has emerged as a real game-changer. Chief Marketing Officers need to lean in to video now with...

5 Legal Marketing Secrets to Stay Above Your Competitors

Posted by Larry Bodine | Sep 16, 2020 | 0 Comments

For lawyers in practice today, it feels as if we are in a world full of lawyers, all pursuing the same sought-after clients. However, by taking five critical steps online, attorneys can break through the marketing clutter and stand out from the pack: Focusing where clients look when they are s...

5 Legal Marketing Tips to Stay Above Your Competitors

Posted by Larry Bodine | Aug 02, 2020 | 0 Comments

Attorneys can stand out from the pack by Focusing where clients look when they are searching for a lawyer. Capitalizing on three technology trends. Dominating the first page of Google by putting the right content online. Abandoning search engine optimization (SEO) and pay-per-click (PPC) advertising gambits. Automating follow-up so that new leads come in while you sleep.

Client Development During the Pandemic

Posted by Larry Bodine | May 15, 2020 | 0 Comments

Law firms have a unique opportunity during the COVID-19 outbreak to capture new files and business with digital marketing. Web traffic has exploded and news websites have seen a 64% increase in total traffic since the plague hit home.

Digital Marketing Strategies that Work

Posted by Larry Bodine | Mar 26, 2020 | 0 Comments

Adopt new tactics that prioritize online marketing. Research shows that 80.8 percent of clients check out potential professional services firms by looking at their websites. Your website should have at least 200 pages of content.

Lerner and Rowe Aims to be a National Powerhouse

Posted by Larry Bodine | Dec 02, 2019 | 0 Comments

The omnipresent marketing by partners Glen Lerner and Kevin Rowe of Arizona has built a personal injury law firm with 60 attorneys in 27 locations in nine states, with 450 support staff. But they’re not stopping there. Lerner & Rowe is in the midst of a national expansion into “one enormous personal injury powerhouse.”

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Larry with LawLytics CEO Dan Jaffe at LawLytics HQ in Tucson.

Larry is on the Advisory Board of LawLytics which shares ideas and trends to stay ahead of the curve for lawyer website design, law firm SEO and websites for attorneys.

Ken Hardison Presents the PILMMA Hall of Fame Award

At the Annual Summit of the Personal Injury Lawyers Marketing and Management Association, President Ken Hardison honored me with this award.

Nationally Recognized Legal Marketing Expert Larry Bodine

Larry Bodine is considered by many to be the foremost expert on business generation.