Attorneys and legal marketers know by now that the best way for a law firm website to be found in a Google search is via content marketing. The most effective way to execute an SEO (search engine optimization) campaign is to write fresh, informative content. The three top priorities of cont...
In this Law360 article, experts share tips on how to get glowing online client reviews and how to handle the haters.
There are literally hundreds of factors that can influence your search engine rankings. However, researchers have identified 12 specific elements which, if managed properly, enable webmasters to improve their search engine rankings.
Online, writers are suffering a plague of skimmers with short attention spans. As demonstrated by the last minutes of the Super Bowl, the answer is to use suspense.
A mass tort practice is an opportunity for law firms of any size. So many attorneys are starting mass torts practices that the litigation now makes up 36 percent of the entire federal civil docket. In the right situation, it can cost $1,500 to acquire a client with a case that will settle for $300,000.
As published in Marketing the Firm: To get new business, attorneys must first improve their in-person marketing to attract quality contacts at social functions. Second, lawyers must improve their online marketing by blogging to generate new business and leverage their in-real-life marketing online.
This photo shows how people search for and retain lawyers in 2018. The potential client is at home, using a laptop to find an answer to her problem, and calling a lawyer on her cell phone. By learning a few online marketing secrets, attorneys can optimize their websites so that the lawyer who gets the call is you -- and not your competitor.
What has your website done for you lately? As the new year is fast approaching, it is an ideal time for attorneys to audit their websites so that in 2018 they actually will generate new business. Following are 12 steps to take in an audit analysis of your website marketing efforts.
Today's digital marketing is happening on mobile devices. Viewing law firm marketing through this mobile lens makes decisions easier concerning SEO, content marketing, social media, podcasting, webinars, email outreach, blogging, video and downloadable content.
As published on Business.com: Expert Advice on Marketing Tips for Lawyers. Lawyers must "see themselves as being marketers who just happen to have a legal business."
In this interview, I answer the question: There’s so much noise in marketing, how can I tell what is real and what is snake oil?
Speaking at the second day of the PILMMA 2017 marketing and management conference, plaintiff lawyer Edward Lake highlighted six dangerous drugs and medical devices that have produced mass tort cases.
Speaker after speaker at the 2017 PILMMA Summit emphasized the importance of Facebook in attorney marketing, as 175 attendees are gathering in Nashville for the largest conference in years. The Personal Injury Lawyers Marketing and Management Association features 30 presenters, 26 speakers, and 36 exhibitors.
By pursuing five particular techniques, lawyers can build a flourishing personal injury practice.
The most recent webinar in the LawLytics Mass Torts Marketing series about chemo drug Taxotere is available to view for free on-demand.
Imagine how much business you'll lose when clients see the Not Secure warning in red on your website. That's what will happen in October when Google labels all HTTP web pages as Not secure in Chrome, the most popular web browser on the Internet.
Winning new business and getting more business from clients is a challenge facing law firms today, in a market that attorneys describe as "competitive" and "very competitive."
Discover the US Supreme Court decision limiting personal jurisdiction for mass torts, and 3 Mass torts heading for settlement: Taxotere, IVC Filter and Fluoroquinolones (FLQs).
Research has proven that content marketing is the most effective way to generate new business online. There are a number of ways to approach creating your content, but smart lawyers think about it from a journalistic perspective.
Three committees of the New Jersey Supreme Court ruled that New Jersey lawyers may not participate in Avvo's legal service programs that match litigants with attorneys because of illicit fee-sharing and referral fees.
Content marketing is the most effective way to generate new business online. There are a number of ways to approach creating your content, but smart lawyers think about it from a journalistic perspective.
Your content plan should cover a 1-3 year horizon depending on how fast you think you can get that content created. It should articulate three things.
Discover 8 sure-fire ways to get new business in-person and online. Presented by Larry Bodine and Victoria Blute of LawLytics marketing suite.
When you are meeting someone, stop talking about yourself. Get the focus off yourself. Ask questions about the other person, and get him or her talking.
It only takes 2 minutes to complete! To participate in this brief online survey, simply click this link: 2017 Attorney Survey.