Content that is relevant to your clients is one of the most effective ways to convert a web visitor into a client. But the content has to address pain points by potential clients. 51% of participants complained that website content is too fluffy and jargony.
One reason that law firms join one of the 170 law firm networks now in operation worldwide: the ability to get a quick answer to a legal question involving a jurisdiction where your firm has no attorneys of its own.
The #1 challenge for law firms is to get lawyers to participate in bringing in new business. There is a 6-step solution, and it begins with becoming a rainmaker yourself, and then showing your colleagues how you do it. It's not that complicated, but it does take effort.
Some lawyers ask whether to carry out their content marketing program on a blog versus on Facebook. To get a real following, get search results high up in Google and generate real business, a blog is the obvious choice.
High-growth professional firms grew their revenue five times faster than the average firm, in spite of increased competition, downward price pressure, and changes in how clients buy services,
The key to survival is making the transition from a worker bee lawyer to a rainmaker, which can be done in six steps. Fortunately, business development is a learned skill and is not necessarily an inborn trait.
One day I logged in to the community's Wordpress site and discovered that all our connections to Facebook, Twitter, Jetpack site statistics, email article updates, author bios, and our calendar had stopped working. I was shocked.
Developing a stronger online presence is the biggest marketing goal for attorneys, according to a year-end survey How Attorneys Are Marketing Their Firms in the Digital Age.
Scott Love from The Attorney Search Group interviewed me on the Partner Podcast. We covered 17 business-getting points in a 25-minute interview.
Chris Mullins, the Phone Sales Doc, talked with me in the Expert Interview. Hundreds of law firms have paid thousands of dollars to get these practical tips.
Companies are eager to hire marketers. The number of marketing hires is estimated to increase by 6.4% in the next year, according to the new CMO Survey.
Promotional products are a rainmaking tool that keeps your name in front of clients for an extended period. Also known as giveaways, premiums, protocol, swag, and tchotchkes, they show gratitude and promote the use of your firm's services.
There are three types of lawyers: finders, minders, and grinders. The last two are easy to find, and law firms create long-term problems by hiring and promoting them.
Social media can be a good marketing add-on for young digital natives to create a personal brand, make quality contacts, and engage with potential clients. Keep your smartphone camera handy and get ready to market on Facebook, Twitter, LinkedIn, and YouTube (you can skip Pinte...
Law firms are employing retargeting to display online advertising to website visitors who previously visited your law firm site. These visitors are prospective clients who might otherwise contact a competitor because they left your firm’s website and then found theirs.
Regardless of whether you’re an introvert or an extrovert, whether you have a lot of friends or are building a starter network, business development is a learnable set of techniques that anyone can master.
In our chat with Larry Bodine, we discuss lawyer social media usage, developing referral sources, and why in-person marketing still matters.
Hosted by Victoria Blute, the Marketing D.E.C.O.D.E.D. show offers advice for lawyers on building dominant law firm websites without wasting time or money.
"I think curation is key," John Corey, founding partner of Greentarget said. "[They are saying] ‘I’m trusting editors and publishers and others to curate what I need, what to focus on.’ They are relying on that third-party filter to focus on what is most important."
The 250 largest law firms are entering markets nationwide, causing regional law firms to lose market share, picking of key partners and driving down profits. But now regional law firms are recouping their losses with four key tactics.
In-house counsel want content that helps them do their jobs. More than three-quarters of our respondents say they most value utility in the content they consume – ahead of timeliness (58 percent), reliable sources (56 percent) and compelling headlines (51 percent).
Getting website visitors is great, but what matters is how many leads and actual clients. High-growth, profitable law firms generate 40% or more of their leads online. I was interviewed about this and gave several, down-to-earth, practical answers.
The legal market is a highly competitive industry with large potential gains if the right clients are secured. To help you get started, here are four powerful ways to attract your audience online and start building a strong client base.
SEO is a winnable game, and the attorneys that have the most success in that game are the ones who stack the odds in their favor. According to former poker pro, Annie Duke, the decisions we make in life and in business are a series of bets. Now is the time to start betting on your law firm webs...
Discover ● The Top 4 Most Effective Business Development Techniques ● Easily Connecting with People ● Building Your Reputation ● Generating Referrals ● A Plan that Produces Results