Law firms (except for personal injury firms, who must spend more) should plan on spending about 2 to 5 percent of gross revenues on their marketing efforts.
Herewith is a delightful collection of TV commercials featuring the Textarudo "don't text and drive" character, and his creator, attorney Paul Samakow. To put Textarudo to work getting clients for your law firm, contact me.
Attorneys practicing in personal injury, criminal, immigration and family law can rapidly expand their Hispanic clientele by using the step-by-step instructions in the book "How To Dominate -- Be The #1 Attorney in Your Hispanic Market.
There are 60 million potential clients who are Hispanic in the US, and they spend $1.7 trillion a year. Attorney Paul Samakow has dominated the Hispanic legal markets in Virginia and Maryland thanks to a goofy, engaging cartoon character.
By following the nine best practices of blogging, attorneys can get new business and generate more revenue. Becoming a renowned expert in your field will bring you the best files from the most profitable clients — and the shortest path to becoming a thought leader is to write a blog.
Yes, you can create killer blog posts that generate more traffic, leads and new business -- year after year. The smarter approach is to write durable blog posts that keep getting readers now, next month and next year.
The Pennsylvania law firm Kraemer Manes had its non-client employees, friends, family members post 60 phone 5-star reviews on Facebook and Google in a campaign to trick potential clients to hire the firm, according to a malpractice lawsuit.
New clients tell an attorney that they found his firm "on the internet." "But what about the internet was helpful? What did they link about our online presence? Over and over we heard clients say it was 'the reviews, the reviews, the reviews,'” he says.
Utility is the quality and in-house counsel and executives say they're most attracted to in online content. "We also believe it's the quality most likely to move them toward purchasing decisions.
81% of Americans now have a smartphone and they use it to go online, according to Pew Internet Research. "The way many people choose to go online is markedly different than in previous years," a new Pew research report found.
80.8% of potential clients check out professional services firms by looking at their websites. The advantage of online marketing is that it is one-to-many, as opposed to in-person marketing which is one-to-one. By adopting the seven habits of effective online marketers, CMOs can generate more business for their law firms.
If your law firm is still operating without a website in the modern internet era, it is likely losing business to firms that put more effort into their online presence. About 70 percent of law firms have generated new cases through their websites, and nearly three-quarters of consumers visit a law firm’s website ready to take action.
42% of attorneys in solo to small firms (50 or fewer attorneys) earn between $50,000 and $100,000 -- with an average of $82,292.
New research shows that half (51%) of Americans have listened to a podcast, up from 44% from last year. Podcasts are an excellent way for people to know, trust and like you -- which will turn into new business.
Content that is relevant to your clients is one of the most effective ways to convert a web visitor into a client. But the content has to address pain points by potential clients. 51% of participants complained that website content is too fluffy and jargony.
One reason that law firms join one of the 170 law firm networks now in operation worldwide: the ability to get a quick answer to a legal question involving a jurisdiction where your firm has no attorneys of its own.
The #1 challenge for law firms is to get lawyers to participate in bringing in new business. There is a 6-step solution, and it begins with becoming a rainmaker yourself, and then showing your colleagues how you do it. It's not that complicated, but it does take effort.
Some lawyers ask whether to carry out their content marketing program on a blog versus on Facebook. To get a real following, get search results high up in Google and generate real business, a blog is the obvious choice.
High-growth professional firms grew their revenue five times faster than the average firm, in spite of increased competition, downward price pressure, and changes in how clients buy services,
The key to survival is making the transition from a worker bee lawyer to a rainmaker, which can be done in six steps. Fortunately, business development is a learned skill and is not necessarily an inborn trait.
One day I logged in to the community's Wordpress site and discovered that all our connections to Facebook, Twitter, Jetpack site statistics, email article updates, author bios, and our calendar had stopped working. I was shocked.
Developing a stronger online presence is the biggest marketing goal for attorneys, according to a year-end survey How Attorneys Are Marketing Their Firms in the Digital Age.
Scott Love from The Attorney Search Group interviewed me on the Partner Podcast. We covered 17 business-getting points in a 25-minute interview.
Chris Mullins, the Phone Sales Doc, talked with me in the Expert Interview. Hundreds of law firms have paid thousands of dollars to get these practical tips.
Companies are eager to hire marketers. The number of marketing hires is estimated to increase by 6.4% in the next year, according to the new CMO Survey.