In-house counsel want content that helps them do their jobs. More than three-quarters of our respondents say they most value utility in the content they consume – ahead of timeliness (58 percent), reliable sources (56 percent) and compelling headlines (51 percent).
Getting website visitors is great, but what matters is how many leads and actual clients. High-growth, profitable law firms generate 40% or more of their leads online. I was interviewed about this and gave several, down-to-earth, practical answers.
The legal market is a highly competitive industry with large potential gains if the right clients are secured. To help you get started, here are four powerful ways to attract your audience online and start building a strong client base.
SEO is a winnable game, and the attorneys that have the most success in that game are the ones who stack the odds in their favor. According to former poker pro, Annie Duke, the decisions we make in life and in business are a series of bets. Now is the time to start betting on your law firm webs...
Discover ● The Top 4 Most Effective Business Development Techniques ● Easily Connecting with People ● Building Your Reputation ● Generating Referrals ● A Plan that Produces Results
Voice search is the hot new trend in technology, and attorneys can harness it to generate more calls online and leads from their websites. The 60.5 million Americans who use voice search are looking for attorneys.
Instead, attorneys may want to invest in other activities," such as: offering a variety of ways to get in touch with you, making your website more engaging, developing "lead magnets," and using digital tools to boost referrals.
Voice search is the hot new trend in technology, and lawyers can harness it to generate more calls online and leads from their websites.
Learn how personal injury (PI) lawyers can grow their practices through getting more referrals from other members of the bar. The advice is so good and simple, because a lawyer who practices in ANY area—not just personal injury—can build a huge practice focusing on lawyer referrals.
For many potential clients, Facebook IS the Internet. Facebook takes up more than 25% of the time Americans spend on the Internet. Smart lawyers can capitalize on Facebook Messenger Chatbots to screen leads and engage new clients -- automatically.
65 percent of in-house legal departments said they would prefer to bring additional talent in-house instead of relying on outside counsel.
Recently I made two CLE presentations on how lawyers can get new business in-person and online. In case you missed it, you can now see the video recordings.
Joking about her past DUIs, actress Lindsay Lohan is the new spokesperson for legal directory Lawyer.com. In exchange for a substantial stock option, she will advise company management on raising awareness and recording videos.
Attorneys and legal marketers know by now that the best way for a law firm website to be found in a Google search is via content marketing. The most effective way to execute an SEO (search engine optimization) campaign is to write fresh, informative content. The three top priorities of cont...
In this Law360 article, experts share tips on how to get glowing online client reviews and how to handle the haters.
There are literally hundreds of factors that can influence your search engine rankings. However, researchers have identified 12 specific elements which, if managed properly, enable webmasters to improve their search engine rankings.
Online, writers are suffering a plague of skimmers with short attention spans. As demonstrated by the last minutes of the Super Bowl, the answer is to use suspense.
A mass tort practice is an opportunity for law firms of any size. So many attorneys are starting mass torts practices that the litigation now makes up 36 percent of the entire federal civil docket. In the right situation, it can cost $1,500 to acquire a client with a case that will settle for $300,000.
As published in Marketing the Firm: To get new business, attorneys must first improve their in-person marketing to attract quality contacts at social functions. Second, lawyers must improve their online marketing by blogging to generate new business and leverage their in-real-life marketing online.
This photo shows how people search for and retain lawyers in 2018. The potential client is at home, using a laptop to find an answer to her problem, and calling a lawyer on her cell phone. By learning a few online marketing secrets, attorneys can optimize their websites so that the lawyer who gets the call is you -- and not your competitor.
What has your website done for you lately? As the new year is fast approaching, it is an ideal time for attorneys to audit their websites so that in 2018 they actually will generate new business. Following are 12 steps to take in an audit analysis of your website marketing efforts.
Today's digital marketing is happening on mobile devices. Viewing law firm marketing through this mobile lens makes decisions easier concerning SEO, content marketing, social media, podcasting, webinars, email outreach, blogging, video and downloadable content.
As published on Business.com: Expert Advice on Marketing Tips for Lawyers. Lawyers must "see themselves as being marketers who just happen to have a legal business."
In this interview, I answer the question: There’s so much noise in marketing, how can I tell what is real and what is snake oil?
Speaking at the second day of the PILMMA 2017 marketing and management conference, plaintiff lawyer Edward Lake highlighted six dangerous drugs and medical devices that have produced mass tort cases.