81 percent of law firm CMOs said they will produce more content in 2017 than in 2016, and none said they will produce less. Nearly half (49 percent) of CMOs said their content budgets would increase over last year while the same number said they would remain the same.
Are you marketing more and getting less in return? The solution is two-fold: Improve your in-person marketing to get quality contacts at social functions, easily connect with people at a networking event, and get people to ask for your business card. The other half is to improve your online marketing through content marketing (such as blogging) to generate new business, navigating social media successfully, and avoiding mistakes in your online presence.
FREE WEBINAR - Proven Personal Marketing Strategies to Bring In New Business - Friday, April 21st - 10 AM PT It's time to move your personal marketing to the next l...
Right now is an excellent time to start a practice in mass torts cases involving Xarelto, a blood-thinning drug. The main driver is the first bellwether (test case) trial, which is coming up on April 24, 2017, with the second one scheduled for May 30.
As a business writer I will need to edit, add or create a graphic for every blog post that I write. I've tested Fotojet, compared it with two other graphics programs I use, and found it to be a winner.
Social media platforms like Twitter have changed the very nature of communication for businesses such as lawyers and attorneys. Now in real time, you can tell clients how their daily world might be impacted by events or new knowledge.
For many attorneys, the top priority for 2017 will be review marketing. Many law firms are still coming to grips with the reality that client reviews about them are online everywhere. But now, a turning point has been reached so that they can no longer be ignored.
The next time a new client finds you, it will likely be via a Google search on a cell phone, including the phrase "reviews of..." 92% of consumers now read online reviews to judge local businesses, according to BrightLocal.
As published in: LinkedIn is back in the news since Microsoft purchased it in June for $26.2 billion (about $250 per active user). Features are being changed and added regularly, causing lawyers to ask how to use LinkedIn as a marketing tool. Is LinkedIn a good way to generate new busines...
Larry Bodine looks at how and why firms should be marketing to today's millennial generation. Could there be a better target market for professional services firms than a generation of tech-savvy thirtysomethings who are buying cars, starting families and launching companies? At 75 million stron...
Google knows searchers don't want to spend more than a few seconds to get the answer they need. This has given rise to the concept of micro-moments -- intent-driven moments of decision-making and preference.
Three megatrends culminated in online business development in 2016, requiring attorneys to change their digital marketing tactics and to re-focus on what produces results.
Find the sweet spot in legal marketing by writing timely, substantive content that satisfies search engines and human readers. We've been fascinated with artificial intelligence since we first heard Hal, the sentient computer, in the movie 2001. We saw living computers again in the science ficti...
What you will discover: 75 million reasons to reach America's largest generation of all time. What happens now that Google is operated by artificial intelligence. Online tools to make your social media efforts effective. Overcoming short attention spans with eye candy. Getting website visitors to share your content with potential clients. Making the most of online reviews The magic of giving things away for free Thought leadership vs. SEO and PPC
Law firms like to use Wordpress because it is free. GoDaddy, Wix and Weebly are free, too (or almost free) and you get what you pay for. It's hard to beat free, unless you want to attract clients and get referrals from lawyers.
See the slides for this revenue-generating webinar. There's real ROI tied to understanding this huge audience.
Before you check out the image below, please open your law firm's website and take a moment to review your bio. Does your bio reflect what you want your website visitors to know about you? Does it tell them what they want to know about you? Or, is your bio like most attorney bios out there – b...
I sympathize with the attorneys, but this is not how to handle a bad online review.
Lawyers in small firms can find out how to get more clients and generate more income by using Twitter, and turbocharging them with tools like TwitterCounter, Tweepi, Crowdfire, Commun.it and Buffer.
Coloring books make a great marketing gift for attorneys who have seniors as clients. The adult coloring-book craze is spreading out through the nation. Nielsen Bookscan estimates that some 12 million adult coloring books were sold in 2015.
Lawyers nationwide are cheering that a court has finally mustered the courage to expose the well-funded corporations behind: “Super Lawyers” “Rising Stars” "Best Lawyers” “Superior Attorney” “Leading Lawyer” “Top-Rated Counsel” This month the New Jersey Supreme Court Committee on Att...
New demographic research reveals that the average age of attorneys is 49 years old, a member of Generation X. The total number of licensed lawyers is 1,315,561, however, women only make up 36% of attorneys.
Competition is fierce in the legal profession, with work being outsourced to India and legal form companies advertising on TV. As a result lawyers are increasing their investment in marketing and business development — so you can expect to hear from your favorite law firm soon.
I noticed the change when my friends, who do not read newspapers, subscribed to news outlets on Facebook. The main source for news today is Facebook, Twitter, Snapchat and Vine -- as social media has turned into the news media.