Promotional products are a rainmaking tool that keeps your name in front of clients for an extended period. Also known as giveaways, premiums, protocol, swag, and tchotchkes, they show gratitude and promote the use of your firm's services.
There are three types of lawyers: finders, minders, and grinders. The last two are easy to find, and law firms create long-term problems by hiring and promoting them.
Social media can be a good marketing add-on for young digital natives to create a personal brand, make quality contacts, and engage with potential clients. Keep your smartphone camera handy and get ready to market on Facebook, Twitter, LinkedIn, and YouTube (you can skip Pinte...
Law firms are employing retargeting to display online advertising to website visitors who previously visited your law firm site. These visitors are prospective clients who might otherwise contact a competitor because they left your firm’s website and then found theirs.
Regardless of whether you’re an introvert or an extrovert, whether you have a lot of friends or are building a starter network, business development is a learnable set of techniques that anyone can master.
In our chat with Larry Bodine, we discuss lawyer social media usage, developing referral sources, and why in-person marketing still matters.
Hosted by Victoria Blute, the Marketing D.E.C.O.D.E.D. show offers advice for lawyers on building dominant law firm websites without wasting time or money.
"I think curation is key," John Corey, founding partner of Greentarget said. "[They are saying] ‘I’m trusting editors and publishers and others to curate what I need, what to focus on.’ They are relying on that third-party filter to focus on what is most important."
The 250 largest law firms are entering markets nationwide, causing regional law firms to lose market share, picking of key partners and driving down profits. But now regional law firms are recouping their losses with four key tactics.
In-house counsel want content that helps them do their jobs. More than three-quarters of our respondents say they most value utility in the content they consume – ahead of timeliness (58 percent), reliable sources (56 percent) and compelling headlines (51 percent).
Getting website visitors is great, but what matters is how many leads and actual clients. High-growth, profitable law firms generate 40% or more of their leads online. I was interviewed about this and gave several, down-to-earth, practical answers.
The legal market is a highly competitive industry with large potential gains if the right clients are secured. To help you get started, here are four powerful ways to attract your audience online and start building a strong client base.
SEO is a winnable game, and the attorneys that have the most success in that game are the ones who stack the odds in their favor. According to former poker pro, Annie Duke, the decisions we make in life and in business are a series of bets. Now is the time to start betting on your law firm webs...
Discover ● The Top 4 Most Effective Business Development Techniques ● Easily Connecting with People ● Building Your Reputation ● Generating Referrals ● A Plan that Produces Results
Voice search is the hot new trend in technology, and attorneys can harness it to generate more calls online and leads from their websites. The 60.5 million Americans who use voice search are looking for attorneys.
Instead, attorneys may want to invest in other activities," such as: offering a variety of ways to get in touch with you, making your website more engaging, developing "lead magnets," and using digital tools to boost referrals.
Voice search is the hot new trend in technology, and lawyers can harness it to generate more calls online and leads from their websites.
Learn how personal injury (PI) lawyers can grow their practices through getting more referrals from other members of the bar. The advice is so good and simple, because a lawyer who practices in ANY area—not just personal injury—can build a huge practice focusing on lawyer referrals.
65 percent of in-house legal departments said they would prefer to bring additional talent in-house instead of relying on outside counsel.
Recently I made two CLE presentations on how lawyers can get new business in-person and online. In case you missed it, you can now see the video recordings.
Joking about her past DUIs, actress Lindsay Lohan is the new spokesperson for legal directory Lawyer.com. In exchange for a substantial stock option, she will advise company management on raising awareness and recording videos.
Attorneys and legal marketers know by now that the best way for a law firm website to be found in a Google search is via content marketing. The most effective way to execute an SEO (search engine optimization) campaign is to write fresh, informative content. The three top priorities of cont...
In this Law360 article, experts share tips on how to get glowing online client reviews and how to handle the haters.
There are literally hundreds of factors that can influence your search engine rankings. However, researchers have identified 12 specific elements which, if managed properly, enable webmasters to improve their search engine rankings.
Online, writers are suffering a plague of skimmers with short attention spans. As demonstrated by the last minutes of the Super Bowl, the answer is to use suspense.