Scott Wallingford, VP and GM of LexisNexis Software Solutions spoke with Larry Bodine, regarding a recent LexisNexis InterAction client survey and the results -- reflecting the rethinking and shifting of respondents' marketing and BD plans, considering and coordinating new activities to connect with clients and prospects in a manner appropriate and sensitive to the COVID-19 pandemic.
The launch of LexisNexis' new Virtual Events Series and Resource Center to help provide actionable insights and strategies firms can leverage as they begin to rebuild their marketing and BD plans. During this unprecedented time, law firms have had to adapt to a new way of working and refocus on what is most important. The current remote, work from home environment is causing law firms to rethink their marketing and business development plans as the reliance on traditional strategies and channels is not an option.
This is an opportunity to take a more focused, data-driven approach to adapt to the new normal and rethink growth strategies. With the need to identify alternative ways to drive client engagement without the traditional face-to-face meetings and in-person, industry events as an option, firms are turning to more email, digital and virtual options.