There has been growing concern regarding organic reach for law firms on Facebook, but nevertheless the social network remains an important part of having an effective marketing strategy. When you consider that Facebook has over 1.3 billion active users, it is easy to see why it is such a valuable source of traffic for law firms.

However, to leverage this potential, you need to have a business page set up and you need to make sure that it has plenty of "likes" (note that you must create a business page for your law firm rather than using a personal profile).