Getting website visitors is great, but what matters is how many leads and actual clients. High-growth, profitable law firms generate 40% or more of their leads online.
Joe Galotti from Answering Legal interviewed me about for their Let's Talk Legal Marketing blog series. Question No. 1 was "What are some of the biggest keys, when it comes to turning visitors to a law firm website into actual clients?"
Voice search technology is really taking off. blogging about a lot lately is voice search technology. What about the technology has caught your interest, and how can it be used by lawyers to generate more calls and leads?
I came up with 5 ideas to capitalize on voice searches. See my answers here.
Next he asked me, "What are some of the biggest changes you've seen in the legal marketing world over the past 5-10 years, and what do lawyers need to do to adapt to those changes?"
I've been in legal marketing for 25 years and saw three things that stood out. Click here to see what I saw and how they will affect you.
Finally, he posed the question,"What do you believe are some of the biggest keys to developing a quality content marketing plan?
It may seem obvious, but a law firm's content plan must match the firm's strategic plan. Many lawyers say they just want more files and matters, regardless of the services clients seek, and they build out their websites accordingly. It's a formula for unhappiness.
Smart lawyers are using one or both of the suggestions I made. Find out where you should focus.