The best content marketers combine the mindset of right-brainers (artists) and left-brainers (scientists).

"Art taps into emotions and experiences through creative language, powerful visuals, integrated campaigns, and original ideas," states the infographic. In comparison, "Science is about building processes, analyzing performance, recognizing patterns in data, and strategizing accordingly," Kapost and Salesforce suggest.

To find out how these two mindsets can work together to create engaging content, check out the infographic.