Golden arches. Swoosh. Mouse ears. You know what they mean. According to bloggers Alex Hillsberg and Chris Sibbet, some logos are so powerful that they don't need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic? Because they're not trivial or simple. Iconic logos are masters of subtleties and understatements.
In the infographic below, we learn that logos carry sublime color meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue?
Henry Carus Reply
Posted Apr 11, 2014 at 00:01:18
Many years ago, over 20, I was a practicing New York City Trial Lawyer.
I have recently crossed paths with NTL Association conference in Miami, Fla this last January, and was visiting their website for a look.
liked your articles on firm marketing, and these days I run my own firm in Melbourne Australia.
we are in the process of re-designing our website, but will keep our branding concepts.
Wonder if you would be interested in giving it a look over and advise a bit
let me know
Larry Bodine Reply
Posted Apr 13, 2014 at 17:19:46
Henry – Your site not bad, but there is no content on the home page besides the data about the firm. I recommend you add news or blog posts that appear on the first page. I think you can do a lot better — consider re-doing the site with LawLytics, which is the company that designed my website. You can get a 60-day free trial by visitng http://www.lawlytics.com/tuclb
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