Infographic: The Ideal Length of Everything Online

Posted by Larry Bodine | Dec 15, 2015 | 0 Comments

Did you know that there's an ideal post length for every social media channel? According to Olivia from SumAll:

  • On Facebook, posts with 40 characters receive 86% more engagement than posts with a higher character count. 
  • On Twitter, tweets shorter than 100 characters have a 17% higher engagement rate.

Of course, when it comes to your particular audience, the numbers might be a little different. It is not only important to share content that your audience will find valuable, but also about sharing it at the right time and in the right format.

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About the Author

Larry Bodine

Attorney and journalist Larry Bodine is a member of the Attorney Advisory Board at LawLytics law firm marketing.


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