Did you know that there's an ideal post length for every social media channel? According to Compare Hare:

• On Facebook, posts with 40 characters receive 86% more engagement than posts with a higher character count. 
• On Twitter, tweets shorter than 100 characters have a 17% higher engagement rate.

Of course, when it comes to your particular audience, the numbers might be a little different. It is not only important to share content that your audience will find valuable, but also about sharing it at the right time and in the right format.