Larry has become the go to person for current and common sense advice for law firm marketing and business development. He practices what he preaches. He stays ahead of trends, continues to evolve his expertise as things and markets change, and has probably impacted more lawyers and law firms' marketing and business development trajectory than anyone else in the past decade - either by direct or indirect instruction. And, in a world where marketers are sometimes scared to tell it like it is...Larry pulls no punches. That is perhaps his biggest contribution to our profession. No varnish...just implementable expertise.