Say you're at a law conference and hear a particularly interesting approach to retain returning clients or attract new people to your firm. Or perhaps you're reading the newly released results of a public decision that has ramifications for the type of law that you practice. Does it matter to anyone else but you and your firm?

The answer is: Yes, and that's thanks to social media. Social media platforms like Twitter have changed the very nature of communication for businesses such as lawyers and attorneys. Now in real time, you can tell clients how their daily world might be impacted by events or new knowledge. Especially if you frame your Twitter posts in ways that are attractive not only to clients but to the public, you might gain a whole new following. The key is understanding the basics of Twitter, including bios, hashtags, and notifications.

Not sure how all this applies to the law? This graphic can help.

Click here to read the companion article.

Via Salesforce