According to new GreenTarget Research, the best way for attorneys to reach clients is through corporate journalism. What exactly is corporate journalism? It's approaching your content marketing as a journalist -- considering the who, what, where, why and when to establish accuracy and create credibility.
In this video, Cindy Greenway interviews me about examples of how I applied corporate journalism to three unique articles, one for the Huffington Post, another for the National Trial Lawyers blog and another for a law firm I also write for.
In each example, you'll see how I turned a potentially dry, boring verdict or court opinion into an intriguing article that will captivate any reader's attention.
What's the secret? Using lots of details, telling a story and citing statistics. With these three things, you can give life to a very boring topic.
As you write your content, focus on telling a story. Stories are what people remember. What makes a story memorable are the details you include in it.
Think back to your blog posts, articles and even videos. Do they provide a story? Do you include captivating details that not only grab attention, but hold someone's attention? How will you apply this to your content marketing moving forward?