The Best Way for Attorneys to Connect With Clients

Posted by Larry Bodine | May 28, 2014 | 0 Comments

According to new GreenTarget Research, the best way for attorneys to reach clients is through corporate journalism. What exactly is corporate journalism? It's approaching your content marketing as a journalist -- considering the who, what, where, why and when to establish accuracy and create credibility.

In this video, Cindy Greenway interviews me about examples of how I applied corporate journalism to three unique articles, one for the Huffington Post, another for the National Trial Lawyers blog and another for a law firm I also write for.

In each example, you'll see how I turned a potentially dry, boring verdict or court opinion into an intriguing article that will captivate any reader's attention.

What's the secret? Using lots of details, telling a story and citing statistics. With these three things, you can give life to a very boring topic.

As you write your content, focus on telling a story. Stories are what people remember. What makes a story memorable are the details you include in it.

Think back to your blog posts, articles and even videos. Do they provide a story? Do you include captivating details that not only grab attention, but hold someone's attention? How will you apply this to your content marketing moving forward?

About the Author

Larry Bodine

Attorney and journalist Larry Bodine is the Senior Legal Marketing Strategist at LawLytics law firm marketing.


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