More Clients Find Attorneys Online than From Referrals

Posted by Larry Bodine | Jul 25, 2015 | 1 Comment

Internet content * went from 7% to 38% of the way people researched attorneys. * Think blog posts and articles.

Confirming earlier reports, the Perceptio marketing firm reports that more clients searching for an attorney found them from internet content than they did from referrals.

According to its new Client Acquisition for Law Firms eBook:

  • In 2005, 65% of people searching for an attorney found them from referrals.
  • By 2014, that number was down to 29%.
  • Internet content, such as blog posts and articles, went from 7% to 38% of the way people researched attorneys.

This confirms two earlier research reports that the primary way clients find lawyers is online:

Accordingly, a law firm website must have "content that educates, engages and addresses audience pain points," Perceptio says. This includes blogs, eBooks and video.

Law firms should then distribute and promote their content using social media, email blasts and/or paid placements.

Interestingly, the report says that 67% of search engine optimization (SEO) strategists admit creating original content is the most effective SEO strategy.

Click to get the Executive Guide to Client Acquisition for Law Firms

About the Author

Larry Bodine

Attorney and journalist Larry Bodine is the Senior Legal Marketing Strategist at LawLytics law firm marketing.


John Cosmides Reply

Posted Jul 26, 2015 at 10:31:45

Hi Larry,

Are you seeing similar trends among in-house and C-level clients, or are they still finding attorneys by referrals from colleagues?

— John Cosmides

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