For many attorneys, the top priority for 2017 will be review marketing. Many law firms are still coming to grips with the reality that client reviews about them are online everywhere. But now, a turning point has been reached so that they can no longer be ignored.
The next time a new client finds you, it will likely be via a Google search on a cell phone, including the phrase "reviews of..." 92% of consumers now read online reviews to judge local businesses, according to BrightLocal.
As published in: LinkedIn is back in the news since Microsoft purchased it in June for $26.2 billion (about $250 per active user). Features are being changed and added regularly, causing lawyers to ask how to use LinkedIn as a marketing tool. Is LinkedIn a good way to generate new busines...
Larry Bodine looks at how and why firms should be marketing to today's millennial generation. Could there be a better target market for professional services firms than a generation of tech-savvy thirtysomethings who are buying cars, starting families and launching companies? At 75 million stron...
Google knows searchers don't want to spend more than a few seconds to get the answer they need. This has given rise to the concept of micro-moments -- intent-driven moments of decision-making and preference.
Virtually every business, including law firms and attorneys, are using digital and social media marketing as a strategy to reach clients and prospects. Now attorneys can see if and how you're outpacing your competitors by taking the 2017 Attorney Social Media & Digital Marketing Survey. Heal...
Three megatrends culminated in online business development in 2016, requiring attorneys to change their digital marketing tactics and to re-focus on what produces results.
Find the sweet spot in legal marketing by writing timely, substantive content that satisfies search engines and human readers. We've been fascinated with artificial intelligence since we first heard Hal, the sentient computer, in the movie 2001. We saw living computers again in the science ficti...
What you will discover: 75 million reasons to reach America's largest generation of all time. What happens now that Google is operated by artificial intelligence. Online tools to make your social media efforts effective. Overcoming short attention spans with eye candy. Getting website visitors to share your content with potential clients. Making the most of online reviews The magic of giving things away for free Thought leadership vs. SEO and PPC
Law firms like to use Wordpress because it is free. GoDaddy, Wix and Weebly are free, too (or almost free) and you get what you pay for. It's hard to beat free, unless you want to attract clients and get referrals from lawyers.
See the slides for this revenue-generating webinar. There's real ROI tied to understanding this huge audience.
Before you check out the image below, please open your law firm's website and take a moment to review your bio. Does your bio reflect what you want your website visitors to know about you? Does it tell them what they want to know about you? Or, is your bio like most attorney bios out there – b...
I sympathize with the attorneys, but this is not how to handle a bad online review.
Lawyers in small firms can find out how to get more clients and generate more income by using Twitter, and turbocharging them with tools like TwitterCounter, Tweepi, Crowdfire, Commun.it and Buffer.
Coloring books make a great marketing gift for attorneys who have seniors as clients. The adult coloring-book craze is spreading out through the nation. Nielsen Bookscan estimates that some 12 million adult coloring books were sold in 2015.
Lawyers nationwide are cheering that a court has finally mustered the courage to expose the well-funded corporations behind: “Super Lawyers” “Rising Stars” "Best Lawyers” “Superior Attorney” “Leading Lawyer” “Top-Rated Counsel” This month the New Jersey Supreme Court Committee on Att...
New demographic research reveals that the average age of attorneys is 49 years old, a member of Generation X. The total number of licensed lawyers is 1,315,561, however, women only make up 36% of attorneys.
Competition is fierce in the legal profession, with work being outsourced to India and legal form companies advertising on TV. As a result lawyers are increasing their investment in marketing and business development — so you can expect to hear from your favorite law firm soon.
I noticed the change when my friends, who do not read newspapers, subscribed to news outlets on Facebook. The main source for news today is Facebook, Twitter, Snapchat and Vine -- as social media has turned into the news media.
The start of a new month is a favorite time for me online, because I can read all the reports about how my Twitter handles performed. I started @MastermindExper at the beginning of April and now I have 1,919 followers. Twitter.analytics.com tells me: My updates got 75,500 impressions, meanin...
To be effective on Twitter it is essential to have a Hootsuite account. A basic account is free, but a paid account is awesome. For starters I love the weekly email.
Using the the tips I disclose here, I grew my new Twitter handle, @MastermindExper, from zero followers to +1,486 real followers in only 16 days. The key to a successful Twitter account is lively interaction with your followers. Here is an effective way to do this.
There is now a way to follow people who are already interested in your Twitter updates, so that they are most likely to follow you back. I used two ways to build @MastermindExper to 1,000+ followers in 10 days.
Wouldn't you love to have this growth chart for your Twitter account? I just grew a brand new Twitter account, @MastermindExper, from zero to more than 1,000 followers in ten days (April 7-17). Starting today I will reveal my techniques for how I accomplished this.