Recently I was dictating a text on my cell phone when it hit me: voice search has changed the way consumers find services online -- including lawyers. Earlier that I told my cellphone, "OK Google" and searched for directions. Smart lawyers will capitalize on voice search using 4 tips.
I just did my first livestreaming broadcast on Periscope today and attracted 193 viewers. For lawyer marketing purposes, livecast your next speech, livecast the next event you attend, livecast about your practice.
In a landmark ruling, a Florida appeals court upheld a $350,000 judgment against two clients who smeared and lied about their attorney, Ann-Marie Giustibelli of Plantation, Florida. The lies were posted on Avvo and elsewhere online.
I had an epiphany about the most important element in law firm marketing. It happened after a friend of my in Tucson, AZ, asked me to help find a lawyer. His daughter in rural Iowa was getting a divorce and needed a new lawyer. Was there any way I could help? Certainly, I said, adding that I had...
You can create a steady stream of new business by becoming a leader in an organization of clients. Notice I said an organization of clients, not a bar association. The idea is for you to be the only lawyer in a room full of potential clients.
Corporate clients are once again litigating "bet the company" cases, and this category of legal work has resurged along with three other practices, according to Michael Rynowecer, speaking on a BTI Consulting webinar, "Market Outlook and Client Service Review 2016.
Website owners have been trying to outsmart Google to get a high search engine ranking since it launched in 1998. However Google's teams of engineers and Ph.D.'s know all the tricks and schemes, and using them can damage your search ranking.
Almost 10 years after its launch with a 140-character Tweet limit, Twitter is considering blowing the top off with a 10,000-word character limit. This is the equivalent of a 2,000-word article.
2016 looks like a good year for lawyer compensation increases, according to two new surveys. While differing their definitions and criteria, both see demographic trends and client demands pushing lawyer incomes higher.
Legal directories can be an excellent source of website traffic, so long as you stay organized from the beginning, use a consistent NAP (name, address, phone) and stick with the “Good” directories, according to Conrad Saam.
Did you know that there's an ideal post length for every social media channel? On Facebook, posts with 40 characters receive 86% more engagement than posts with a higher character count. On Twitter, tweets shorter than 100 characters have a 17% higher engagement
Here's a great list of Expectations for Referring Attorneys from Michael McCready of McCready, Garcia & Leet in Chicago, IL. ATTORNEY REFERRALS FROM McCREADY, GARCIA & LEET PURPOSE: To make expectations clear to lawyers to whom we refer cases. All clients referred to attorney or f...
Lawyers undervalue business cards in marketing, when instead you should treat them as a nugget of gold. This point was brought home to me when I asked a woman for her business card at a conference.
Although only one in three B2B organizations have a formalized referral program today, those that do enjoy significantly higher sales, lower acquisition costs and far better relationships.
Here is the latest Communique from Bob Denney & Associates in Paoili, PA: Some of our findings are not new but continue to affect the profession. Other findings have not yet been widely recognized but we feel they are already having an impact.
Morrison & Foerster published its latest infographic, which highlights key social media marketing trends for both B2B and B2C companies. Although companies continue to increase their social media marketing spend, they don’t do a particularly good job at engaging consumers.
Do you know the three best sources for a referral? First, referrals work because they're built on relationships. People send referrals to lawyers they know, like and trust. Therefore, the best place to start is with your current clients. Now your clients won't know how you build a law practice, ...
designContest conducted a small survey to reveal several logo features that affect client’s choice most of all. 82% of all logos contain both text and symbol, 17% have only text and only 1% of logos have just symbol. The company chose randomly 500 winning logos on design crowdsourcing sites and grouped them according to several attributes. See more details below.
Free Webinar: How Attorneys Get Clients Online The majority of potential clients will check out a lawyer's website first before retaining the law firm, and many factors go into that decision. Attorneys and marketing experts Dan Jaffe, CEO of LawLytics, and Larry Bodine, Editor of The National ...
If you talk to most rainmakers, they'll say they weren't born that way, they were trained – and you can do the same. Rainmakers either took a class, came to a marketing conference or studied under a seasoned business getter on how to develop relationships.
Free National Trial Lawyers Webinar, Tuesday, November 3. Where do you get your best and most profitable cases? Are your best cases from TV and radio ads? No! You get your best cases from lawyer referrals. Register before November 2 and get a free prize.
The Pareto principle applies to your law practice: 80% of your profit is earned from 20% of your clients, and 20% of your clients are responsible for 80% of your headaches. Therefore it makes to review all of your files and to give each client a letter grade according to 8 criteria.
Litigation experts speaking at the recent Mass Tort Nexus course reported that lawyers are obtaining high settlement values -- ranging from $100,000 to $500,000 -- in five selected mass tort areas.
John Fisher and Larry Bodine give you their best tips (and a few inside secrets that they’ll never share with defense counsel) that you can use to build a better injury practice.
By Dan Weeks. From out of all of the plaintiff personal injury firm in America, only a small number sit at the top of search engine rankings. They have figured out the precise set of keywords, content and terms that potential clients use when searching to give them more traffic than any other ...