The Power of Logos and Color

Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don't need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with so many of them having become iconic? Because they're not trivial or simple.

Iconic logos are masters of subtleties and understatements. In the infographic below, we learn that logos carry sublime color meanings. Do you ever wonder why some logos are bright yellow and some red? Why luxury brands are usually black, white, or brown, while corporate logos are blue?

There is a great primer on logos for law firms at the LawLytics University. Be sure the watch the webinar at the top of the page.

logo designing review

Larry with LawLytics CEO Dan Jaffe at LawLytics Headquarters.


As the Senior Legal Marketing Strategist at LawLytics, Larry helps craft strategies that turn law firm websites into extraordinary assets.

Ken Hardison Presents the PILMMA Hall of Fame Award


At the Annual Summit of the Personal Injury Lawyers Marketing and Management Association, President Ken Hardison honored me with this award.

Nationally Recognized Legal Marketing Expert Larry Bodine


Larry Bodine is considered by many to be the foremost expert on business generation.