Infographic: The Ideal Length of Everything Online

Posted by Larry Bodine | Dec 15, 2015 | 0 Comments

Did you know that there's an ideal post length for every social media channel? According to Olivia from SumAll:

  • On Facebook, posts with 40 characters receive 86% more engagement than posts with a higher character count. 
  • On Twitter, tweets shorter than 100 characters have a 17% higher engagement rate.

Of course, when it comes to your particular audience, the numbers might be a little different. It is not only important to share content that your audience will find valuable, but also about sharing it at the right time and in the right format.


About the Author

Larry Bodine

Attorney and journalist Larry Bodine is the Senior Legal Marketing Strategist at LawLytics law firm marketing.


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