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3 Tips For New Lawyers To Go From Zero Clients To Full Employment

Posted by Larry Bodine | Sep 24, 2018 | 0 Comments

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They don't teach attorneys how to get new clients and generate new business in law school. But, regardless of whether you're an introvert or an extrovert, whether you have a lot of friends or are building a starter network, business development is a learnable set of techniques that anyone can master.

Attitude is key. New attorneys must make the transition from being a worker bee who takes assignments to a rainmaker who gives them and who is in charge of their own destiny. Rainmakers have an owner mentality — for them, practicing law is not simply a job, it's about building a new business.

Business development is not a dark art. Having a charismatic personality is not required. It does not require cold calls or sales pitches, and it is easily done by introverts. Importantly, there is no downside to business development.

Read on at the ABA's Before the Bar

About the Author

Larry Bodine

Attorney and journalist Larry Bodine is the Senior Legal Marketing Strategist at LawLytics law firm marketing.

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