Eighty percent of people would prefer watching a video than reading text on a website. Let that fact sink in for a moment. During the 30 years, I've advised law firms on business development, video has emerged as a real game-changer. Chief Marketing Officers need to lean in to video now with...
Post-pandemic law firm marketing (19 legal influencers chime in) from the Toronto Marketing Blog
Scott Wallingford, VP and GM of LexisNexis Software Solutions digs into the universal shift to digital business development -- webinars, podcasts, and Zoom meetings.
For lawyers in practice today, it feels as if we are in a world full of lawyers, all pursuing the same sought-after clients. However, by taking five critical steps online, attorneys can break through the marketing clutter and stand out from the pack: Focusing where clients look when they are s...
Join me for the first-ever IBA Legal Business Development Global Virtual Summit, taking place from 2-3 September 2020. Don’t miss out, book today.
Attorneys can stand out from the pack by Focusing where clients look when they are searching for a lawyer. Capitalizing on three technology trends. Dominating the first page of Google by putting the right content online. Abandoning search engine optimization (SEO) and pay-per-click (PPC) advertising gambits. Automating follow-up so that new leads come in while you sleep.
Only 20% of lawyers are natural born marketers, and an additional 55% of lawyers can learn to be rainmakers. But 25% are incapable of marketing.
Discover new ways that attorneys can grow their practice and generate new business in the continuing pandemic and beyond. Presenter Larry Bodine has advised attorneys for 30 years on practical techniques to grow their practices.
Chief Outsiders recently polled more than 170 CEOs of mid-sized companies about their expectations and strategies for a market comeback from the COVID-19 lockdown.
Chris Mullins offers law firms and other businesses advice on how to generate more business with effective telephone intake tactics. She is the co-author of the book, "Intake Specialists: The Unsung Heroes of Law Firms Worldwide.
Scott Wallingford, VP and GM of LexisNexis Software Solutions spoke with Larry Bodine, about business development in the "new normal."
Join in for a free Weekly "How to Stay Positive In These Difficult Times" coaching calls to the Intake team and frontline team members at law firms worldwide to help your team during these difficult times.
Law firms have a unique opportunity during the COVID-19 outbreak to capture new files and business with digital marketing. Web traffic has exploded and news websites have seen a 64% increase in total traffic since the plague hit home.
Stop doing the same old things to develop business – they don't work. Instead, focus on digital marketing techniques and follow through with a new plan. Adopt these eight strategies and reap the results.
Adopt new tactics that prioritize online marketing. Research shows that 80.8 percent of clients check out potential professional services firms by looking at their websites. Your website should have at least 200 pages of content.
Play the recording of Paul Samakow in the March 5, 2020, webinar: Become the #1 Attorney in Your Hispanic Market.
Marketer, attorney, and journalist, Larry Bodine is awarded the Albert Nelson Marquis Lifetime Achievement Award
Does your site have an opt-in form? Is it mobile-friendly? Do you respond quickly to calls? It’s easy to generate new business on the web, so long as you use these practical ideas.
A combination of top-of-mind awareness, the jingle, a likable brand, and the ability to get results has propelled the Cellino & Barnes into a business that grosses $170 million a year, producing $57 million in profits.
Morgan & Morgan is a juggernaut of businesses – including books, conferences, banks, political campaigns, multiple websites, amusement parks, and charities – all tied together by the world’s largest personal injury and commercial law firm.
Farah & Farah is known for its hundreds of billboards, TV commercials during sports events, thousands of online followers, a consumer law radio show, and its active participation in the Arab Christian community.
The omnipresent marketing by partners Glen Lerner and Kevin Rowe of Arizona has built a personal injury law firm with 60 attorneys in 27 locations in nine states, with 450 support staff. But they’re not stopping there. Lerner & Rowe is in the midst of a national expansion into “one enormous personal injury powerhouse.”
Smartphones now account for fully 70% of total time spent with digital media, according to a new report from Comscore. This means your next new client is visiting your website on their phone
Here you will learn several of the things I have done that have resulted in me a very successful attorney in the Washington, D.C. area Hispanic community. I have four “nuggets” for you here.
Reprinted from the Wisconsin Lawyer magazine. When lawyers apply the best practices of blogging, they can get new business and generate more revenue. Simple techniques such as picking “durable” topics, writing short titles, and posting frequently can make lawyers experts in their field who hav...