The Pennsylvania law firm Kraemer Manes had its non-client employees, friends, family members post 60 phone 5-star reviews on Facebook and Google in a campaign to trick potential clients to hire the firm, according to a malpractice lawsuit.
New clients tell an attorney that they found his firm "on the internet." "But what about the internet was helpful? What did they link about our online presence? Over and over we heard clients say it was 'the reviews, the reviews, the reviews,'” he says.
Utility is the quality and in-house counsel and executives say they're most attracted to in online content. "We also believe it's the quality most likely to move them toward purchasing decisions.
81% of Americans now have a smartphone and they use it to go online, according to Pew Internet Research. "The way many people choose to go online is markedly different than in previous years," a new Pew research report found.
As you work to grow your law firm into a sustainable and successful practice, have you ever encountered one of the following challenges? Your marketing efforts get lost in the noise of competitors in your market. The clients and cases you attract are not as high-value as you would like. Yo...
80.8% of potential clients check out professional services firms by looking at their websites. The advantage of online marketing is that it is one-to-many, as opposed to in-person marketing which is one-to-one. By adopting the seven habits of effective online marketers, CMOs can generate more business for their law firms.
If your law firm is still operating without a website in the modern internet era, it is likely losing business to firms that put more effort into their online presence. About 70 percent of law firms have generated new cases through their websites, and nearly three-quarters of consumers visit a law firm’s website ready to take action.
42% of attorneys in solo to small firms (50 or fewer attorneys) earn between $50,000 and $100,000 -- with an average of $82,292.
New research shows that half (51%) of Americans have listened to a podcast, up from 44% from last year. Podcasts are an excellent way for people to know, trust and like you -- which will turn into new business.
Content that is relevant to your clients is one of the most effective ways to convert a web visitor into a client. But the content has to address pain points by potential clients. 51% of participants complained that website content is too fluffy and jargony.
One reason that law firms join one of the 170 law firm networks now in operation worldwide: the ability to get a quick answer to a legal question involving a jurisdiction where your firm has no attorneys of its own.
The #1 challenge for law firms is to get lawyers to participate in bringing in new business. There is a 6-step solution, and it begins with becoming a rainmaker yourself, and then showing your colleagues how you do it. It's not that complicated, but it does take effort.
Some lawyers ask whether to carry out their content marketing program on a blog versus on Facebook. To get a real following, get search results high up in Google and generate real business, a blog is the obvious choice.
High-growth professional firms grew their revenue five times faster than the average firm, in spite of increased competition, downward price pressure, and changes in how clients buy services,
The key to survival is making the transition from a worker bee lawyer to a rainmaker, which can be done in six steps. Fortunately, business development is a learned skill and is not necessarily an inborn trait.
One day I logged in to the community's Wordpress site and discovered that all our connections to Facebook, Twitter, Jetpack site statistics, email article updates, author bios, and our calendar had stopped working. I was shocked.
Developing a stronger online presence is the biggest marketing goal for attorneys, according to a year-end survey How Attorneys Are Marketing Their Firms in the Digital Age.
Scott Love from The Attorney Search Group interviewed me on the Partner Podcast. We covered 17 business-getting points in a 25-minute interview.
Chris Mullins, the Phone Sales Doc, talked with me in the Expert Interview. Hundreds of law firms have paid thousands of dollars to get these practical tips.
Companies are eager to hire marketers. The number of marketing hires is estimated to increase by 6.4% in the next year, according to the new CMO Survey.
Promotional products are a rainmaking tool that keeps your name in front of clients for an extended period. Also known as giveaways, premiums, protocol, swag, and tchotchkes, they show gratitude and promote the use of your firm's services.
There are three types of lawyers: finders, minders, and grinders. The last two are easy to find, and law firms create long-term problems by hiring and promoting them.
Social media can be a good marketing add-on for young digital natives to create a personal brand, make quality contacts, and engage with potential clients. Keep your smartphone camera handy and get ready to market on Facebook, Twitter, LinkedIn, and YouTube (you can skip Pinte...
Date: November 8, 2019 at 10 am PST Cost: Free Registration: Open to all solo and small firm lawyers and their staff. Space is limited, so register early. Run Time: 20 minutes of information-rich and actionable information, followed by 10 minutes of questions and answers. Overview...
Law firms are employing retargeting to display online advertising to website visitors who previously visited your law firm site. These visitors are prospective clients who might otherwise contact a competitor because they left your firm’s website and then found theirs.