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How Top Businesses Approach Content Creation

Posted by Larry Bodine | Mar 09, 2018 | 0 Comments

Attorneys and legal marketers know by now that the best way for a law firm website to be found in a Google search is via content marketing. The most effective way to execute an SEO (search engine optimization) campaign is to write fresh, informative content. The three top priorities of cont...

How to Market a Mass Torts Practice Area

Posted by Larry Bodine | Jan 21, 2018 | 0 Comments

A mass tort practice is an opportunity for law firms of any size. So many attorneys are starting mass torts practices that the litigation now makes up 36 percent of the entire federal civil docket. In the right situation, it can cost $1,500 to acquire a client with a case that will settle for $300,000.

How to Attract New Business Online and In-Person

Posted by Larry Bodine | Jan 18, 2018 | 0 Comments

As published in Marketing the Firm: To get new business, attorneys must first improve their in-person marketing to attract quality contacts at social functions. Second, lawyers must improve their online marketing by blogging to generate new business and leverage their in-real-life marketing online.

Discover 5 Surprising Secrets to Get More Clients in 2018

Posted by Larry Bodine | Jan 01, 2018 | 1 Comment

This photo shows how people search for and retain lawyers in 2018. The potential client is at home, using a laptop to find an answer to her problem, and calling a lawyer on her cell phone. By learning a few online marketing secrets, attorneys can optimize their websites so that the lawyer who gets the call is you -- and not your competitor.

5 Digital Marketing Trends that Affect You

Posted by Larry Bodine | Oct 08, 2017 | 0 Comments

Today's digital marketing is happening on mobile devices. Viewing law firm marketing through this mobile lens makes decisions easier concerning SEO, content marketing, social media, podcasting, webinars, email outreach, blogging, video and downloadable content.

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Larry with LawLytics CEO Dan Jaffe at LawLytics Headquarters.

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As the Senior Legal Marketing Strategist at LawLytics, Larry helps craft strategies that turn law firm websites into extraordinary assets while demystifying law firm SEO.

Ken Hardison Presents the PILMMA Hall of Fame Award

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At the Annual Summit of the Personal Injury Lawyers Marketing and Management Association, President Ken Hardison honored me with this award.

Nationally Recognized Legal Marketing Expert Larry Bodine

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Larry Bodine is considered by many to be the foremost expert on business generation.