Lawyers need to improve their in-person marketing to attract quality contacts at social functions, follow a simple business development plan to get out of their office, and prompt people to ask for their business card. Second, lawyers must improve their online marketing by blogging to generate new business, develop a digital content plan, and leverage their in-real-life marketing online.
This photo shows how people search for and retain lawyers in 2018. The potential client is at home, using a laptop to find an answer to her problem, and calling a lawyer on her cell phone. By learning a few online marketing secrets, attorneys can optimize their websites so that the lawyer who gets the call is you -- and not your competitor.
What has your website done for you lately? As the new year is fast approaching, it is an ideal time for attorneys to audit their websites so that in 2018 they actually will generate new business. Following are 12 steps to take in an audit analysis of your website marketing efforts.
Today's digital marketing is happening on mobile devices. Viewing law firm marketing through this mobile lens makes decisions easier concerning SEO, content marketing, social media, podcasting, webinars, email outreach, blogging, video and downloadable content.
As published on Business.com: Expert Advice on Marketing Tips for Lawyers. Lawyers must "see themselves as being marketers who just happen to have a legal business."
In this interview, I answer the question: There’s so much noise in marketing, how can I tell what is real and what is snake oil?
Speaking at the second day of the PILMMA 2017 marketing and management conference, plaintiff lawyer Edward Lake highlighted six dangerous drugs and medical devices that have produced mass tort cases.
Speaker after speaker at the 2017 PILMMA Summit emphasized the importance of Facebook in attorney marketing, as 175 attendees are gathering in Nashville for the largest conference in years. The Personal Injury Lawyers Marketing and Management Association features 30 presenters, 26 speakers, and 36 exhibitors.
By pursuing five particular techniques, lawyers can build a flourishing personal injury practice.
The most recent webinar in the LawLytics Mass Torts Marketing series about chemo drug Taxotere is available to view for free on-demand.
Imagine how much business you'll lose when clients see the Not Secure warning in red on your website. That's what will happen in October when Google labels all HTTP web pages as Not secure in Chrome, the most popular web browser on the Internet.
Winning new business and getting more business from clients is a challenge facing law firms today, in a market that attorneys describe as "competitive" and "very competitive."
Discover the US Supreme Court decision limiting personal jurisdiction for mass torts, and 3 Mass torts heading for settlement: Taxotere, IVC Filter and Fluoroquinolones (FLQs).
Research has proven that content marketing is the most effective way to generate new business online. There are a number of ways to approach creating your content, but smart lawyers think about it from a journalistic perspective.
Three committees of the New Jersey Supreme Court ruled that New Jersey lawyers may not participate in Avvo's legal service programs that match litigants with attorneys because of illicit fee-sharing and referral fees.
Content marketing is the most effective way to generate new business online. There are a number of ways to approach creating your content, but smart lawyers think about it from a journalistic perspective.
Your content plan should cover a 1-3 year horizon depending on how fast you think you can get that content created. It should articulate three things.
Discover 8 sure-fire ways to get new business in-person and online. Presented by Larry Bodine and Victoria Blute of LawLytics marketing suite.
When you are meeting someone, stop talking about yourself. Get the focus off yourself. Ask questions about the other person, and get him or her talking.
It only takes 2 minutes to complete! To participate in this brief online survey, simply click this link: 2017 Attorney Survey.
81 percent of law firm CMOs said they will produce more content in 2017 than in 2016, and none said they will produce less. Nearly half (49 percent) of CMOs said their content budgets would increase over last year while the same number said they would remain the same.
Are you marketing more and getting less in return? The solution is two-fold: Improve your in-person marketing to get quality contacts at social functions, easily connect with people at a networking event, and get people to ask for your business card. The other half is to improve your online marketing through content marketing (such as blogging) to generate new business, navigating social media successfully, and avoiding mistakes in your online presence.
FREE WEBINAR - Proven Personal Marketing Strategies to Bring In New Business - Friday, April 21st - 10 AM PT It's time to move your personal marketing to the next l...
Right now is an excellent time to start a practice in mass torts cases involving Xarelto, a blood-thinning drug. The main driver is the first bellwether (test case) trial, which is coming up on April 24, 2017, with the second one scheduled for May 30.
As a business writer I will need to edit, add or create a graphic for every blog post that I write. I've tested Fotojet, compared it with two other graphics programs I use, and found it to be a winner.