Larry Bodine

Attorney, marketer, and journalist Larry Bodine has more than two decades of experience in helping law firms excel through better marketing and business generation. Larry enjoys collaborating with attorneys to help them become better business generators and build better practices.

In addition to his independent consultancy, Larry maintains several additional positions of influence in the legal community, including:

  • Lawlytics Attorney Advisory Board Member
  • Legal Marketing Blogger - He writes The LawMarketing Blog, which gets 2,700 visits per month -- more than 1 million visits over the last 10 years.
  • Author - He writes about rulings, verdicts, and settlements for Mass Tort Nexus.
  • Lecturer - Arizona State Bar Association.
  • Former Editor and Publisher - News.Law and The National Trial Lawyers - Daily updates about personal injury verdicts, settlements, marketing, and trial practice.


An award-winning journalist, Larry has 20 years' experience in the news business, including serving as:

  • Editor in Chief of, when it was owned by LexisNexis. During his tenure, the site reached 4 million consumers over a 12-month period, producing more than 7 Million page views.
  • Editor and Publisher of the American Bar Association Journal
  • Editor and Publisher of Lawyers USA (formerly Lawyers Alert)
  • Assistant Editor of the National Law Journal
  • Reporter for the New York Daily News, the Star-Ledger of New Jersey, and other news publications.

Legal Experience

A former litigator, Larry served as the Director of Communications of Sidley Austin, based in Chicago. He was inducted into the PILMMA (Personal Injury Marketing and Management Association) Hall of Fame.

He is also a well-known speaker on business development topics and is a cum laude graduate of both Seton Hall University Law School and Amherst College. 

Recent Blog Posts


  • His insights and expertise are second to none

    I have used Larry Bodine on multiple occasions to host presentations to our members on a variety of marketing and business development related topics and I would be hard pressed to find a professional who exceeds his caliber. He is the gold standard for which consultants in the professionals serv...
  • On-point and highly relevant sales seminar

    Finally had a chance to work with Larry in August of 2010. I've known about him for quite a while, but our paths never crossed. Larry delivered an on-point and highly relevant sales seminar to my real estate attorneys. The seminar was very well received and actionable business development tactics...
  • No varnish...just implementable expertise.

    Larry has become the go to person for current and common sense advice for law firm marketing and business development. He practices what he preaches. He stays ahead of trends, continues to evolve his expertise as things and markets change, and has probably impacted more lawyers and law firms' mar...
  • Larry is an extremely versatile advisor

    Larry is an extremely versatile advisor in areas ranging from Web sites to branding to just good marketing! His List Serv is clearly one of the best sites for legal marketing available and it is so do to his Herculean efforts to make it so. I would recommend Larry to anyone who is serious above d...
  • The results are of great benefit to his clients.

    Larry is a consummate professional when it comes to every area of marketing for the legal community and to the legal community. Larry is a Lawyer, a Journalist and a former Marketing Director at a large Chicago law firm. It is a pleasure to work with him and the results are of great benefit to hi...
  • Larry knows what he's talking about.

    I was recently "introduced" to Larry Bodine when he delivered a teleseminar on marketing for professionals. Even though he focuses on law firm marketing, his ideas have already been productive for me in marketing my services as a professional speaker. Larry knows what he's talking about. If your ...
  • Insightful, honest and more importantly on the cutting edge

    I have had the pleasure of working with Larry for many more years than either of us would like to admit. In all of my work with Larry I found him to be insightful, honest and more importantly on the cutting edge of law firm marketing and business development. Larry is well respected in the le...

Larry with LawLytics CEO Dan Jaffe at LawLytics HQ in Tucson.

Larry is on the Advisory Board of LawLytics which shares ideas and trends to stay ahead of the curve for lawyer website design, law firm SEO and websites for attorneys.

Ken Hardison Presents the PILMMA Hall of Fame Award

At the Annual Summit of the Personal Injury Lawyers Marketing and Management Association, President Ken Hardison honored me with this award.

Nationally Recognized Legal Marketing Expert Larry Bodine

Larry Bodine is considered by many to be the foremost expert on business generation.