Larry Bodine

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Larry Bodine is a marketer, journalist and attorney who knows how to turn website visitors into clients for trial law firms. He has contributed to The National Trial Lawyers,, Martindale-Hubbell, and LexisNexis, and is currently on the Attorney Advisory Board at LawLytics.

Recent project: Larry was part of the content strategy team for Gilman & Bedigian, a Maryland trial law firm that is now the national source of information about Taxotere mass tort litigation. LawLytics wrote 1 million words of text producing 2,220 pages indexed by Google.

He has been a lecturer on marketing topics for 10 years for the State Bar of Arizona, and has presented many marketing education webinars, including How to Get New Business from Your In-Person Marketing, and mass tort marketing programs like How To Grow A Mass Torts Practice Online

Other accomplishments include:

  • His blog gets 400 visits per day -- more than 1 million visits over the last 10 years.
  • Larry is followed by 23,000 people on Twitter followers, he is in 2,000 Google+ circles, and participates in dozens of LinkedIn groups.
  • He writes for websites like the Huffington Post, the LexisNexis Business of Law Blog, state bar association websites, LawFuel, and trial law firms.
  • Larry updates The National Trial Lawyers website with legal news for lawyers.
  • He is the former Editor of Mass Tort Nexus, the leading news site about product liability cases against drug companies.
  • He was inducted into the PILMMA Hall of Fame in July 2015.
  • 4 million consumers read the latest legal news on over a 12-month period, producing more than 7 Million page views.

Recent Blog Posts


  • His insights and expertise are second to none

    I have used Larry Bodine on multiple occasions to host presentations to our members on a variety of marketing and business development related topics and I would be hard pressed to find a professional who exceeds his caliber. He is the gold standard for which consultants in the professionals serv...
  • Insightful, honest and more importantly on the cutting edge

    I have had the pleasure of working with Larry for many more years than either of us would like to admit. In all of my work with Larry I found him to be insightful, honest and more importantly on the cutting edge of law firm marketing and business development. Larry is well respected in the le...
  • Larry is an extremely versatile advisor

    Larry is an extremely versatile advisor in areas ranging from Web sites to branding to just good marketing! His List Serv is clearly one of the best sites for legal marketing available and it is so do to his Herculean efforts to make it so. I would recommend Larry to anyone who is serious above d...
  • The results are of great benefit to his clients.

    Larry is a consummate professional when it comes to every area of marketing for the legal community and to the legal community. Larry is a Lawyer, a Journalist and a former Marketing Director at a large Chicago law firm. It is a pleasure to work with him and the results are of great benefit to hi...
  • On-point and highly relevant sales seminar

    Finally had a chance to work with Larry in August of 2010. I've known about him for quite a while, but our paths never crossed. Larry delivered an on-point and highly relevant sales seminar to my real estate attorneys. The seminar was very well received and actionable business development tactics...
  • Larry knows what he's talking about.

    I was recently "introduced" to Larry Bodine when he delivered a teleseminar on marketing for professionals. Even though he focuses on law firm marketing, his ideas have already been productive for me in marketing my services as a professional speaker. Larry knows what he's talking about. If your ...
  • No varnish...just implementable expertise.

    Larry has become the go to person for current and common sense advice for law firm marketing and business development. He practices what he preaches. He stays ahead of trends, continues to evolve his expertise as things and markets change, and has probably impacted more lawyers and law firms' mar...

Larry with LawLytics CEO Dan Jaffe at LawLytics HQ in Tucson.

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Larry currently sits on the Attorney Advisory Board at LawLytics.

Ken Hardison Presents the PILMMA Hall of Fame Award

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At the Annual Summit of the Personal Injury Lawyers Marketing and Management Association, President Ken Hardison honored me with this award.

Nationally Recognized Legal Marketing Expert Larry Bodine

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Larry Bodine is considered by many to be the foremost expert on business generation.