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Interview: Capitalizing on the Shift to Digital Marketing

Posted by Larry Bodine | Sep 16, 2020 | 0 Comments

I interviewed Scott Wallingford, VP and GM of LexisNexis Software Solutions about the universal shift to digital business development -- webinars, podcasts, and Zoom meetings. Scott believes the shift is permanent as senior partners learn new ways. He thinks that virtual interaction is effective to create a lasting impression with prospects, attendees, and ideal clients. Catch Scott's take on using CRM (client relationship management) software, which is now used by 73% of marketers.

About the Author

Larry Bodine

Larry Bodine is a marketer, journalist and attorney who knows how to turn website visitors into clients for trial law firms.

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Larry with LawLytics CEO Dan Jaffe at LawLytics HQ in Tucson.

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Larry is on the Advisory Board of LawLytics which shares ideas and trends to stay ahead of the curve for law firm SEO and websites for attorneys.

Ken Hardison Presents the PILMMA Hall of Fame Award

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At the Annual Summit of the Personal Injury Lawyers Marketing and Management Association, President Ken Hardison honored me with this award.

Nationally Recognized Legal Marketing Expert Larry Bodine

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Larry Bodine is considered by many to be the foremost expert on business generation.