I interviewed Scott Wallingford, VP and GM of LexisNexis Software Solutions about the universal shift to digital business development -- webinars, podcasts, and Zoom meetings. Scott believes the shift is permanent as senior partners learn new ways. He thinks that virtual interaction is effective to create a lasting impression with prospects, attendees, and ideal clients. Catch Scott's take on using CRM (client relationship management) software, which is now used by 73% of marketers.
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