Let's say you practice plaintiff's personal injury law in a big city. One of your competitors bought a package of five websites seven years ago, and you see those websites come up a lot for searches involving your city name plus “personal injury lawyer.”
"Here's where 'monkey see monkey do' can get you into trouble," writes LawLytics CEO Dan Jaffe." That strategy may have worked years ago for them. But it does not mean that it will work for your firm. Again, what is your objective in wanting to have more than one website?"
There are really only four good reasons to have multiple law firm websites:
- You have disparate locations.
- You have disparate practice types that are incompatible.
- You want to build something on a grand scale (like SCOTUS blog on the Supreme Court).
- You want to target a very specific type of case that is time sensitive.
Impediments and Bad Reasons
Otherwise, Dan sees 4 major impediments (e.g., do you have the bandwidth to do justice to more than one website?) and 6 bad reasons (e.g., you just want a new design) to have more than one website for your law firm.
Before your enthusiasm gets the best of you, read Should Lawyers Have Multiple Law Firm Websites?