Herewith is a delightful collection of TV commercials featuring the Textarudo "don't text and drive" character, and his creator, attorney Paul Samakow. 

Before you watch, consider three things:

• There are 60 million Hispanics in the US -- the largest ethnic group in the country.
• Hispanics have $1.3 trillion in purchasing power.
• Two-thirds of Hispanics live in five states: California, Texas, Florida, New York, and Illinois.

If this resonates with you, contact me at (520) 577-9757 or email me with the contact form on this page. I can tell you about how to put the Textarudo character to work for you.

First up, Ken Hardison, President of PILMMA, the Personal Injury Lawyers Marketing & Management Association.

Next up, Harlan Schillinger, organizer of the National Trial Lawyers Summit:

In this one, Textarudo is in trouble and talks to his attorney who tells him to change his behavior

Paul Samakow calls on kids to tell their parents not to text and drive.

For more info, see these two articles, and contact me about Textarudo for your law firm.

How One Lawyer Captured the Hispanic Market with a Cartoon Character

Book Review: How To Dominate Your Hispanic Market