Only The Alpha Marketers Will Survive In The Law

Posted by Larry Bodine | May 18, 2016 | 0 Comments

Competition is fierce in the legal profession, with work being outsourced to India and legal form companies advertising on TV. As a result lawyers are increasing their investment in marketing and business development — so you can expect to hear from your favorite law firm soon.

Five-Star Business Development Tips for a Prosperous Year

Posted by Larry Bodine | Apr 09, 2016 | 0 Comments

Over the last five years, there's been a sea change caused by cell phones and tablets that affect how clients find lawyers. Today, most clients go online to find a lawyer. In fact, more clients searching for an attorney found one from Internet content than they did from referrals. In the old days...

Client Reviews Are Critical in Getting New Business

Posted by Larry Bodine | Jan 28, 2016 | 0 Comments

I had an epiphany about the most important element in law firm marketing. It happened after a friend of my in Tucson, AZ, asked me to help find a lawyer. His daughter in rural Iowa was getting a divorce and needed a new lawyer. Was there any way I could help? Certainly, I said, adding that I had...

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Larry with LawLytics CEO Dan Jaffe at LawLytics Headquarters.


As the Senior Legal Marketing Strategist at LawLytics, Larry helps craft strategies that turn law firm websites into extraordinary assets.

Ken Hardison Presents the PILMMA Hall of Fame Award


At the Annual Summit of the Personal Injury Lawyers Marketing and Management Association, President Ken Hardison honored me with this award.

Nationally Recognized Legal Marketing Expert Larry Bodine


Larry Bodine is considered by many to be the foremost expert on business generation.