Coloring books make a great marketing gift for attorneys who have seniors as clients. The adult coloring-book craze is spreading out through the nation. Nielsen Bookscan estimates that some 12 million adult coloring books were sold in 2015.
Lawyers nationwide are cheering that a court has finally mustered the courage to expose the well-funded corporations behind: “Super Lawyers” “Rising Stars” "Best Lawyers” “Superior Attorney” “Leading Lawyer” “Top-Rated Counsel” This month the New Jersey Supreme Court Committee on Att...
New demographic research reveals that the average age of attorneys is 49 years old, a member of Generation X. The total number of licensed lawyers is 1,315,561, however, women only make up 36% of attorneys.
Competition is fierce in the legal profession, with work being outsourced to India and legal form companies advertising on TV. As a result lawyers are increasing their investment in marketing and business development — so you can expect to hear from your favorite law firm soon.
I noticed the change when my friends, who do not read newspapers, subscribed to news outlets on Facebook. The main source for news today is Facebook, Twitter, Snapchat and Vine -- as social media has turned into the news media.
The start of a new month is a favorite time for me online, because I can read all the reports about how my Twitter handles performed. I started @MastermindExper at the beginning of April and now I have 1,919 followers. Twitter.analytics.com tells me: My updates got 75,500 impressions, meanin...
To be effective on Twitter it is essential to have a Hootsuite account. A basic account is free, but a paid account is awesome. For starters I love the weekly email.
Using the the tips I disclose here, I grew my new Twitter handle, @MastermindExper, from zero followers to +1,486 real followers in only 16 days. The key to a successful Twitter account is lively interaction with your followers. Here is an effective way to do this.
There is now a way to follow people who are already interested in your Twitter updates, so that they are most likely to follow you back. I used two ways to build @MastermindExper to 1,000+ followers in 10 days.
Wouldn't you love to have this growth chart for your Twitter account? I just grew a brand new Twitter account, @MastermindExper, from zero to more than 1,000 followers in ten days (April 7-17). Starting today I will reveal my techniques for how I accomplished this.
Click through the slides and play the recording (scroll down) of our knockout program. Attorney and intake expert Gary Falkowitz reveals how to make the phone ring, get retained and resolve cases at their highest values. What you will discover: Why we lose clients that we want to sign Ge...
Over the last five years, there's been a sea change caused by cell phones and tablets that affect how clients find lawyers. Today, most clients go online to find a lawyer. In fact, more clients searching for an attorney found one from Internet content than they did from referrals. In the old days...
Tomorrow: 4th Tuesday Legal Marketing Update - A lot happens in digital marketing in a month. Dan Jaffe, CEO of LawLytics, and I follow the important changes so that you don't have to. We'll reveal what we've discovered to attendees at our 4th Tuesday webinar.
Mastermind Experience leader John Fisher, Esq., reveals the technique that launched his trial practice like a rocket, and differentiated him from all the other lawyers in his practice area: writing a book. See the recording and follow along with the slides.
View the slides and hear the recording of the webinar, "The Lost Art of Lawyer-to-Lawyer Referral Marketing." The program was presented by Larry Bodine, attorney and editor of The National Trial Lawyers website, and by John Fisher of New York, birth injury attorney, entrepreneur and marketer.
Click to view the slides and press play to hear the recording of the webinar, "How to Build a Mailing List that Generates New Business." The program was presented by Larry Bodine, attorney and editor of The National Trial Lawyers website, and by John Fisher of New York, birth injury attorney, entrepreneur and marketer.
This webinar series — presented on the fourth Tuesday of each month — keeps attorneys in the know when it comes to the latest updates for getting new business online.
In a comprehensive schedule of 40+ webinars between now and July, LawLytics has assembled a series of live legal marketing programs to teach lawyers how to get new clients online. Topics range from Google guidelines, tracking clients to social media essentials.
SMS gets an engagement rate 6-8 times higher than email marketing. Text messages are usually read within 5 seconds of receipt. 70% of people say they would actually like to receive offers on their mobile phones.
Recently I was dictating a text on my cell phone when it hit me: voice search has changed the way consumers find services online -- including lawyers. Earlier that I told my cellphone, "OK Google" and searched for directions. Smart lawyers will capitalize on voice search using 4 tips.
I just did my first livestreaming broadcast on Periscope today and attracted 193 viewers. For lawyer marketing purposes, livecast your next speech, livecast the next event you attend, livecast about your practice.
In a landmark ruling, a Florida appeals court upheld a $350,000 judgment against two clients who smeared and lied about their attorney, Ann-Marie Giustibelli of Plantation, Florida. The lies were posted on Avvo and elsewhere online.
I had an epiphany about the most important element in law firm marketing. It happened after a friend of my in Tucson, AZ, asked me to help find a lawyer. His daughter in rural Iowa was getting a divorce and needed a new lawyer. Was there any way I could help? Certainly, I said, adding that I had...
You can create a steady stream of new business by becoming a leader in an organization of clients. Notice I said an organization of clients, not a bar association. The idea is for you to be the only lawyer in a room full of potential clients.
Corporate clients are once again litigating "bet the company" cases, and this category of legal work has resurged along with three other practices, according to Michael Rynowecer, speaking on a BTI Consulting webinar, "Market Outlook and Client Service Review 2016.