Do you know the three best sources for a referral? First, referrals work because they're built on relationships. People send referrals to lawyers they know, like and trust. Therefore, the best place to start is with your current clients. Now your clients won't know how you build a law practice, ...

designContest conducted a small survey to reveal several logo features that affect client’s choice most of all. 82% of all logos contain both text and symbol, 17% have only text and only 1% of logos have just symbol. The company chose randomly 500 winning logos on design crowdsourcing sites and grouped them according to several attributes. See more details below.

If you talk to most rainmakers, they'll say they weren't born that way, they were trained – and you can do the same. Rainmakers either took a class, came to a marketing conference or studied under a seasoned business getter on how to develop relationships.

—The Pareto principle applies to your law practice: —80% of your profit is earned from 20% of your clients, —and 20% of your clients are responsible for 80% of your headaches. Therefore it makes to review all of your files and to give each client a letter grade according to 8 criteria.

John Fisher and Larry Bodine give you their best tips (and a few inside secrets that they’ll never share with defense counsel) that you can use to build a better injury practice.

**Get the special gift for the first 15 to register** Internet marketing experts Larry Bodine, Esq. and John Fisher Esq. will give you the sharpest tools in their toolkit for building a dynamic, money-making Website.

A judge in Boston ruled on September 15 that Yelp must reveal the identity of an anonymous commenter who wrote a negative review of a jeweler on the online review site. This is the latest in a series of attempts by libel plaintiffs and the government to force content hosts to unmask anonymous commenters.

Let me tell you the secret of how to get in front of decision-makers. All you need is a little friendly premeditation. It begins as a research project.

Register to learn from Larry Bodine & Tighe Wilhelmy about how community involvement can generate leads, how to become a legal expert for media outlets, how video production can transform your law practice – and 4 more Hot New Marketing Tips.

In 26 instances, law firms hired GCs away from their corporations, particularly those with energy, government and healthcase experience, according to the new Manzama Q2 2015 General Counsel Movement And Activity Report. These hires are a good indicator of the types of matters that law firm clien...

All clients will tell you that they want added value for their legal services. It isn't enough anymore just to get the work done. Recent research shows that clients define value in three ways.

One of your competitors has five websites that come up a lot for searches involving "personal injury lawyer.” Here's where 'monkey see monkey do' can get you into trouble.

You can tell when your law firm website is snakebit: People Google your practice area and your website doesn't show up in searches. You have hundreds of pages online, but Google on indexes a few of them. Many of your inbound links come from sites in Kyrgyzstan. Your site has been online fo...

Google recently is now rating plumbers and locksmiths in San Francisco, under the name Google Home Services. Will there be a Google Legal Services directory next? Dan Jaffe, CEO of LawLytics, raises the point in his provocative article, Could Google Eat Avvo's Lunch?

A growing number of plaintiff personal injury firms have started mass torts practices, which are product liability cases against reckless pharmaceutical companies. The phenomenon has been fueled over the last 15 years by drug and medical device companies that sell drugs with dangerous side effects.

More clients searching for an attorney found them from internet content than they did from referrals, according to a new report by Perceptio. Internet content, such as blog posts and articles, went from 7% to 38% of the way people researched attorneys, beating referrals as a source.

More than 150 lawyers attended the PILMMA legal marketing conference in Ft. Worth last week and came back with pages of money-making ideas. It was a fabulous event to network with the sharpest minds in law firm marketing. Here is my personal list of cutting edge, must-implement and tried-and-true...

Get news and updates about the PILMMA Summit in Ft. Worth, Texas on Twitter -- follow #PILMMASummit and #Legalmarketing

Law firms nationwide are adopting content marketing at rapid rates, evidenced by the increase in attorney-authored blogs, according to the new Am Law 200 Blog Benchmark Report 2015.

The Washington State Court of Appeals refused to enforce a subpoena from a divorce lawyer who sought to discover the identity of an anonymous reviewer who smeared her on Avvo, an online lawyer directory. The ruling is a cautionary tale for lawyers who are already leery of anonymous online review...

Marketers have long sought after a way to identify website visitors so they can follow up with them. I've been experimenting with VisiStat and it does the job nicely.

KickFire is a handy new sales prospecting tool that works in your internet browser. You can create a free trial account.

The day of the cheap hamburger is over. The takeaway here is that you can't ignore changing demographics.

The median partner billing rate at law firms with 201 to 500 lawyers has grown to $651, according to a new edition of the CounselLink Enterprise Legal Management Trends Report. Surprisingly, the median BigLaw rate for law firms with 750+ lawyers has dropped over the last four years to $622. ...