There is now a way to follow people who are already interested in your Twitter updates, so that they are most likely to follow you back. I used two ways to build @MastermindExper to 1,000+ followers in 10 days.

Wouldn't you love to have this growth chart for your Twitter account? I just grew a brand new Twitter account, @MastermindExper, from zero to more than 1,000 followers in ten days (April 7-17). Starting today I will reveal my techniques for how I accomplished this.

Click through the slides and play the recording (scroll down) of our knockout program. Attorney and intake expert Gary Falkowitz reveals how to make the phone ring, get retained and resolve cases at their highest values.   What you will discover: Why we lose clients that we want to sign Ge...

Over the last five years, there's been a sea change caused by cell phones and tablets that affect how clients find lawyers. Today, most clients go online to find a lawyer. In fact, more clients searching for an attorney found one from Internet content than they did from referrals. In the old days...

Tomorrow: 4th Tuesday Legal Marketing Update - A lot happens in digital marketing in a month. Dan Jaffe, CEO of LawLytics, and I follow the important changes so that you don't have to. We'll reveal what we've discovered to attendees at our 4th Tuesday webinar.

Mastermind Experience leader John Fisher, Esq., reveals the technique that launched his trial practice like a rocket, and differentiated him from all the other lawyers in his practice area: writing a book. See the recording and follow along with the slides.

View the slides and hear the recording of the webinar, "The Lost Art of Lawyer-to-Lawyer Referral Marketing." The program was presented by Larry Bodine, attorney and editor of The National Trial Lawyers website, and by John Fisher of New York, birth injury attorney, entrepreneur and marketer.

Click to view the slides and press play to hear the recording of the webinar, "How to Build a Mailing List that Generates New Business." The program was presented by Larry Bodine, attorney and editor of The National Trial Lawyers website, and by John Fisher of New York, birth injury attorney, entrepreneur and marketer.

SMS gets an engagement rate 6-8 times higher than email marketing. Text messages are usually read within 5 seconds of receipt. 70% of people say they would actually like to receive offers on their mobile phones.

Recently I was dictating a text on my cell phone when it hit me: voice search has changed the way consumers find services online -- including lawyers. Earlier that I told my cellphone, "OK Google" and searched for directions. Smart lawyers will capitalize on voice search using 4 tips.

I just did my first livestreaming broadcast on Periscope today and attracted 193 viewers. For lawyer marketing purposes, livecast your next speech, livecast the next event you attend, livecast about your practice.

In a landmark ruling, a Florida appeals court upheld a $350,000 judgment against two clients who smeared and lied about their attorney, Ann-Marie Giustibelli of Plantation, Florida. The lies were posted on Avvo and elsewhere online.

I had an epiphany about the most important element in law firm marketing. It happened after a friend of my in Tucson, AZ, asked me to help find a lawyer. His daughter in rural Iowa was getting a divorce and needed a new lawyer. Was there any way I could help? Certainly, I said, adding that I had...

You can create a steady stream of new business by becoming a leader in an organization of clients. Notice I said an organization of clients, not a bar association. The idea is for you to be the only lawyer in a room full of potential clients.

Corporate clients are once again litigating "bet the company" cases, and this category of legal work has resurged along with three other practices, according to Michael Rynowecer, speaking on a BTI Consulting webinar, "Market Outlook and Client Service Review 2016.

Website owners have been trying to outsmart Google to get a high search engine ranking since it launched in 1998. However Google's teams of engineers and Ph.D.'s know all the tricks and schemes, and using them can damage your search ranking.

Almost 10 years after its launch with a 140-character Tweet limit, Twitter is considering blowing the top off with a 10,000-word character limit. This is the equivalent of a 2,000-word article.

2016 looks like a good year for lawyer compensation increases, according to two new surveys. While differing their definitions and criteria, both see demographic trends and client demands pushing lawyer incomes higher.

Legal directories can be an excellent source of website traffic, so long as you stay organized from the beginning, use a consistent NAP (name, address, phone) and stick with the “Good” directories, according to Conrad Saam.

Did you know that there's an ideal post length for every social media channel? On Facebook, posts with 40 characters receive 86% more engagement than posts with a higher character count.  On Twitter, tweets shorter than 100 characters have a 17% higher engagement

Here's a great list of Expectations for Referring Attorneys from Michael McCready of McCready, Garcia & Leet in Chicago, IL. ATTORNEY REFERRALS FROM McCREADY, GARCIA & LEET PURPOSE:  To make expectations clear to lawyers to whom we refer cases. All clients referred to attorney or f...

Lawyers undervalue business cards in marketing, when instead you should treat them as a nugget of gold. This point was brought home to me when I asked a woman for her business card at a conference.

Although only one in three B2B organizations have a formalized referral program today, those that do enjoy significantly higher sales, lower acquisition costs and far better relationships.

Here is the latest Communique from Bob Denney & Associates in Paoili, PA: Some of our findings are not new but continue to affect the profession. Other findings have not yet been widely recognized but we feel they are already having an impact.

Morrison & Foerster published its latest infographic, which highlights key social media marketing trends for both B2B and B2C companies. Although companies continue to increase their social media marketing spend, they don’t do a particularly good job at engaging consumers.