Posted by Larry Bodine | Jan 04, 2021 |
Marketing Expert Larry Bodine recounts practical business development techniques for lawyers in this interview with Itzik Amiel, at the International Bar Association Legal Business Development Global Summit.
It's time for lawyers to shift to online business development, now that the pandemic h...
Posted by Larry Bodine | Dec 18, 2020 |
Videos are how you get people to know, trust, and like you. These are the three critical elements of successful business development. If someone has seen you in a video, they feel like they’ve met you.
Posted by Larry Bodine | Oct 06, 2020 |
Eighty percent of people would prefer watching a video than reading text on a website. Let that fact sink in for a moment.
During the 30 years, I've advised law firms on business development, video has emerged as a real game-changer. Chief Marketing Officers need to lean in to video now with...
Posted by Larry Bodine | Sep 18, 2020 |
Post-pandemic law firm marketing (19 legal influencers chime in) from the Toronto Marketing Blog
Posted by Larry Bodine | Sep 16, 2020 |
Scott Wallingford, VP and GM of LexisNexis Software Solutions digs into the universal shift to digital business development -- webinars, podcasts, and Zoom meetings.
Posted by Larry Bodine | Sep 16, 2020 |
For lawyers in practice today, it feels as if we are in a world full of lawyers, all pursuing the same sought-after clients. However, by taking five critical steps online, attorneys can break through the marketing clutter and stand out from the pack:
Focusing where clients look when they are s...
Posted by Larry Bodine | Aug 27, 2020 |
Join me for the first-ever IBA Legal Business Development Global Virtual Summit, taking place from 2-3 September 2020. Don’t miss out, book today.
Posted by Larry Bodine | Aug 02, 2020 |
Attorneys can stand out from the pack by
Focusing where clients look when they are searching for a lawyer.
Capitalizing on three technology trends.
Dominating the first page of Google by putting the right content online.
Abandoning search engine optimization (SEO) and pay-per-click (PPC) advertising gambits.
Automating follow-up so that new leads come in while you sleep.
Posted by Larry Bodine | Jul 14, 2020 |
Only 20% of lawyers are natural born marketers, and an additional 55% of lawyers can learn to be rainmakers. But 25% are incapable of marketing.
Posted by Larry Bodine | Jul 10, 2020 |
Discover new ways that attorneys can grow their practice and generate new business in the continuing pandemic and beyond. Presenter Larry Bodine has advised attorneys for 30 years on practical techniques to grow their practices.
Posted by Larry Bodine | Jul 09, 2020 |
Chief Outsiders recently polled more than 170 CEOs of mid-sized companies about their expectations and strategies for a market comeback from the COVID-19 lockdown.
Posted by Larry Bodine | Jun 02, 2020 |
Chris Mullins offers law firms and other businesses advice on how to generate more business with effective telephone intake tactics. She is the co-author of the book, "Intake Specialists: The Unsung Heroes of Law Firms Worldwide.
Posted by Larry Bodine | May 28, 2020 |
Scott Wallingford, VP and GM of LexisNexis Software Solutions spoke with Larry Bodine, about business development in the "new normal."
Posted by Larry Bodine | May 24, 2020 |
Join in for a free Weekly "How to Stay Positive In These Difficult Times" coaching calls to the Intake team and frontline team members at law firms worldwide to help your team during these difficult times.
Posted by Larry Bodine | May 15, 2020 |
Law firms have a unique opportunity during the COVID-19 outbreak to capture new files and business with digital marketing. Web traffic has exploded and news websites have seen a 64% increase in total traffic since the plague hit home.
Posted by Larry Bodine | May 11, 2020 |
Stop doing the same old things to develop business – they don't work. Instead, focus on digital marketing techniques and follow through with a new plan. Adopt these eight strategies and reap the results.
Posted by Larry Bodine | Mar 26, 2020 |
Adopt new tactics that prioritize online marketing. Research shows that 80.8 percent of clients check out potential professional services firms by looking at their websites. Your website should have at least 200 pages of content.
Posted by Larry Bodine | Mar 10, 2020 |
Play the recording of Paul Samakow in the March 5, 2020, webinar: Become the #1 Attorney in Your Hispanic Market.
Posted by Larry Bodine | Feb 05, 2020 |
Marketer, attorney, and journalist, Larry Bodine is awarded the Albert Nelson Marquis Lifetime Achievement Award
Posted by Larry Bodine | Feb 03, 2020 |
Does your site have an opt-in form? Is it mobile-friendly? Do you respond quickly to calls? It’s easy to generate new business on the web, so long as you use these practical ideas.
Posted by Larry Bodine | Dec 13, 2019 |
A combination of top-of-mind awareness, the jingle, a likable brand, and the ability to get results has propelled the Cellino & Barnes into a business that grosses $170 million a year, producing $57 million in profits.
Posted by Larry Bodine | Dec 10, 2019 |
Morgan & Morgan is a juggernaut of businesses – including books, conferences, banks, political campaigns, multiple websites, amusement parks, and charities – all tied together by the world’s largest personal injury and commercial law firm.
Posted by Larry Bodine | Dec 05, 2019 |
Farah & Farah is known for its hundreds of billboards, TV commercials during sports events, thousands of online followers, a consumer law radio show, and its active participation in the Arab Christian community.
Posted by Larry Bodine | Dec 02, 2019 |
The omnipresent marketing by partners Glen Lerner and Kevin Rowe of Arizona has built a personal injury law firm with 60 attorneys in 27 locations in nine states, with 450 support staff. But they’re not stopping there. Lerner & Rowe is in the midst of a national expansion into “one enormous personal injury powerhouse.”
Posted by Larry Bodine | Nov 22, 2019 |
Smartphones now account for fully 70% of total time spent with digital media, according to a new report from Comscore. This means your next new client is visiting your website on their phone